Professional Documents
Culture Documents
MANGO IN INDIA
The Rs 10,000cr global company entered India in 2001, with a franchisee partnership with Major Brands. MANGO now has a total of 16 stores distributed throughout India in cities such as Mumbai, New Delhi, Bangalore, Gurgaon, Hyderabad, Kolkata and Pune, among others.
clothing
accessories
shoes
bags
STORE MANAGEMENT
Sales team Store manager
The sales teams in their stores are always versatile and very dynamic. They are also responsible for replacing sold items and for maintaining the image of the store. They also have personal shoppers, styling experts who offer advice to any customers who require it.
They recruit, train and develop their colleagues, distributing and organising the tasks and positions of each team member. They also transmit the company culture and motivate the team in their everyday work. They always offer customers the best possible service, and are responsible for ensuring the image of the store complies with company standards.
The task of the visual merchandisers is to display the collections in the store in accordance with commercial and aesthetic criteria, adopting the standards established by MANGO. They plan, organise and implement changes to product displays with the help of the Merchandising Book, in order to offer a unified image in all our stores.
Their mission is to ensure the smooth running and correct management of MANGO stores, both company and franchise-owned, in their area of supervision. The Store Supervisors recruit and train the Store Managers, and together they transmit the culture, values and image and management standards of the company to their teams.
STORE LOCATION
All their stores are in prime locations, either in shopping centres or in city centres. In order to display their collections, stores have dimensions which make it possible to maintain the interior design, image and product display criteria they have designed in order to create a pleasant environment in which customers can enjoy the shopping experience. Their large team of window dressers, merchandisers, coordinators and supervisors guarantees that all of their stores enjoy the same atmosphere offer a high level of customer service and are managed in the same way.
Unlike Zara, Mango does not manufacture any of its pieces of clothes. The company relies on more than 140 suppliers around the world and each region specialize in one type of clothing that it can manufacture at a competitive price
The secret of the company's success lies solely in backing a professional team that works day to day to achieve a common goal: TO BE PRESENT IN EVERY CITY IN THE WORLD.
As a conclusion, we can say that Mango has a distinctive positioning and strategy that is supported by a supply chain that needs to be as lean and fast as possible.
THANK YOU