V ISION & M ISSION A NALYSIS

ICICI BANK
Vision:


To be the leading provider of financial services in India and a major global bank.

Mission:


We will leverage our people, technology, speed and financial capital to: be the banker of first choice for our customers by delivering high quality, world-class products and services. expand the frontiers of our business globally. play a proactive role in the full realisation of India s potential. maintain a healthy financial profile and diversify our earnings across businesses and geographies. maintain high standards of governance and ethics. contribute positively to the various countries and markets in which we operate. create value for our stakeholders.

Technology : Finacle as technology partner . Finacle s future-proof technology, best-of-breed retail and corporate banking features, scalable architecture and proven implementation track record, bank@campus, women s account. Customers : Teradata solutions focuses on CRM , mobile phone as virtual wallet, social events, ATMs for virtually challenged, The behavior explorer

Public image : ICICI bank tries to save its face on complaints of rowdism by recovery agents

Products/services : ICICI Bank has tied up a German bank BayernLB for providing services in treasury, capital markets, syndicated loans, trade finance and cash management.

Philosophy: ICICI foundation for inclusive growth, Read to lead , microfinance initiatives, Disha counseling , go green Concern for employees : welcome-kit, money multiplier, bureau de change, demat services Profitability and growth : posted a 43% rise in PAT and maintained NPA despite perceived economic slowdown

AXIS BANK



Vision
To be the preferred financial solutions provider excelling in customer delivery through insight, empowered employees and smart use of technology

Mission
Customer service and product innovation tuned to diverse needs of individual and corporate clientele. Continuous technology up gradation while maintaining human values. Progressive globalization and achieving international standards. Efficiency and effectiveness built on values.

Technology : the only bank in India with high-end software i.e. finacle 10.20 used for banking purpose. Customer: priority banking, segregation of customer, cash pick up and drop at home

Public image :"Bank of the Year India" Award by the UK based magazine "The Banker" . Business Leadership Awards 2011 Products/services: Encash 24, Power salute, power homes, power drive Employees: best HR practices, rewards and recognition, financial assistance to dependent members, sponsor higher studies to employees.

Markets: Global presence. Braches in saudi arabia, singapore,

Societal values : AXIS foundation , AXIS CARE group, hired schools for physically challenged children with Nav Bharat Jagriti Kendra

HSBC BANK

The HSBC Group serves around 100 million customers worldwide through around 8,000 offices in 87 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. With assets of some USD 2,418 billion at 30 June 2010, HSBC is one of the world s largest banking and financial services organisation. HSBC is marketed worldwide as the world s local bank

M ISSION


AND VISION

"We aspire to be one of the world's great specialist banking groups, driven by commitment to our core philosophies and values

Leading in our chosen markets Delivering an outstanding client experience based on excellence in sales, services and solutions Achieving a superior, ethically based, long-term return for our shareholders Building highly motivated, high-performance teams Creating a challenging, rewarding and fun work environment

Technology- provides 24 hour banking

services through an extensive network of 155 in-branch and off branch ATMs, Phone Banking through an integrated Contact Centre, SMS alert services on mobile phone and internet banking available at www.hsbc.co.in. Trade and corporate banking services are offered with real-time access to a centralized information database and the Group also has a state-of-the-art treasury dealing system.

Global banking :Export Credit Agency (ECA) financing is being considered by customers and the GB team works closely with the project export finance teams, both onshore and offshore, to provide structured solutions Products/services : HSBC advance platinum debit card ,financial planning services, home loan

Components Customers Products/services Technology Concern for public image Concern for employees Survival, growth and profitability Markets Philosophy Self Concept Yes Yes Yes Yes Yes Yes Yes No Yes Yes Yes Yes Yes No Yes No No Yes Yes Yes Yes No Yes Yes

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