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Table Of Contents

1. Introduction
1.1. Background
1.2. Ericsson’s Mobile Advertising Services
1.3. Problem Area
1.4. Delimitation
2. Methodology
2.1. Research Purpose
2.2.Work Process
2.3.Research Strategy
2.4. MethodAnalysis
3.Overview of Mobile Advertising
3.1. Opt-In
3.2.OfflineAdvertising Channels
3.3. Online Mobile Advertising
3.4. Terms of Measurement
3.5.Global Markets
4. Case Studies
4.1. Within Case Analysis of Jaguar XF Campaign
4.2. Within Case Analysis of Snickers Peanut Challenge Campaign
4.3. Within Case Study of StångåstadensIce-CreamCampaign
5.1. Mobile Advertising Market
5.2.Online Revolution
5.3.Mobile Advertising and Marketing ValueChain
5.4. The Revenue ShareBetween the Actors in the ValueChain
6. Conclusion
6.1.How Profitable is Mobile Advertising?
6.2. What is the most profitable and efficient solution?
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Mobile Advertising

Mobile Advertising

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Published by munaft

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Published by: munaft on Feb 18, 2012
Copyright:Attribution Non-commercial


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