The word research identifies a process by which the organization attempts tosupply the information required for making sound management decisions.Research is not synonymous with common sense. The difference revolves aroundwords such as “systematic,” “objective,” and “reproducible.” Both research andcommon sense depend on information; the distinction between them lies in the procedures and methods adopted by which the information is obtained and used inarriving at conclusion.There are no definite criteria for good research, but yes we can say that a
systematic approach is essential
in good research. Each step must be so plannedthat it leads to the next step. It is usually very difficult to go back and correct themistakes of the previous step; sometimes it is impossible. Even when it is possible,it will involve loss in money and time. Secondly,
considerable thought shouldhave been given at the planning stage
itself as to what kind of analysis will berequired for the project which will satisfy the needs of the decision maker.
warrants an approach which is independent of the researcher’s personal views and opinions with regard to the answer to the problem under investigation. True research attempts to find out an unbiased answer to the decisionmaking problem.
Research procedure should be reproducible
, in which equally competentresearcher could duplicate and from it obtain approximately the same results. Inorder to achieve reproducibility, all procedures must be stated unambiguously.Precise wordings of questions, methods of sampling, collection method,interviewer instructions, and all other details must be clearly stated.