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Bousquet: Global Experience Currency in Today's Economy (Wisconsin State Journal)

Bousquet: Global Experience Currency in Today's Economy (Wisconsin State Journal)

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05/09/2014

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FULL FORECASTGilles Bousquet
• Oates: Don't expect BCS to be scrapped, evenfor Obama• Moe: Kite photographer revisits cloud land• Oates: Leuer's act plays better this season• Moe: Edgewood prof reveals enquiring mind
THU., NOV 20, 2008
COLUMNS
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WED., NOV 19, 2008 - 2:16 PM
Bousquet: Global experiencecurrency in today's economy
Gilles Bousquet
If there's one thing the current financial crisis has madeabundantly clear, it's that "global economic independence"is no longer just a textbook term.It's a headline-generating reality -- and not only in theinternational pages, but in the local business section aswell. Wisconsin is home to multinational giants such asSC Johnson, Kohler Company, and KikkomanCorporation. When they suffer an economic downturn, weall do.This week, U.S. schools, colleges, and embassiescelebrate the benefits of cross-cultural education andexchange during International Education Week.And while it may have sounded obscurely academic whenthe U.S. Departments of State and Education designatedthis program in 2000, even they could not have predictedhow dramatically and rapidly our need for languageinstruction, cultural exchange, and international diplomaticand business education has grown.But change brings opportunity. And in this case, thesuccess of these interconnected industries dependsenormously on communications technologies.In fact, the production and management of knowledge --whether in the form of business correspondence, blogs, or online news updates -- has become a critical economic resourcein our post-industrial economy.Information itself has become a product -- a global good, as it were. And our ability to contribute to this "knowledgeeconomy" is the key to our economic security.One need only reflect on our last presidential election, and the tremendous and simultaneous interest it held around theworld, to understand this new infrastructure.It is not an exaggeration to say that the whole world will watch our next steps -- in real time -- like never before. Thispresents fantastic opportunities for us to collaborate, compete, and contribute.But how are we to react when, in 2006, the Department of Education reported that less than 10 percent of U.S. collegestudents study abroad each year? In that same year, the U.S. Department of State declared Arabic, Farsi, Chinese,Russian, and Hindi as "critical" to the security and prosperity of our country -- but fewer than 1 percent of American highschool students combined were studying these languages.This is about more than staying competitive, or even relevant. Beyond our economy, global status, and security, there areother, everyday needs for cross-cultural understanding.Whether because the world is flatter and smaller or simply because other regions are increasingly prominent on ourtelevision and computer screens, Americans now communicate with people across oceans, cultures, and bandwidths likenever before. Or they are trying to.International education is about keeping that dialogue open -- indeed, expanding it.At UWMadison we are committed to training global citizens and professionals by offering, for example, international

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