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Mktg Analysis - Porter_s Generic Strategies

Mktg Analysis - Porter_s Generic Strategies

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Published by: Wan Muhammad Abdul Hakim on Feb 20, 2012
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05/13/2014

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PORTER¶S GENERICSTRATEGIES
 
PORTER¶S GENERIC STRATEGIES
y
These strategies have been developed by Porter in1980.
y
 According to him, these strategies are a good startingpoint in strategic planning.
y
He breakup these strategies into 3 which are:-overall cost leadership.-differentiation.-focus.
 
OVERALL COST LEADERSHIP STRATEGY 
y
This strategy sometimes is known as Low CostStrategy.
y
The company tries to maintain low cost of itsoperation and thus can have two advantages:1)Can get better/high profit margin.2)Can charge low price and beat the competitorsand thus enable the company to gain largemarket share.

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