DETAILS OF THE SECOND YEAR THIRD TERM PROJECTS ACADEMIC YEAR 2010 2011 (Term IX & X)

Unit

Sr. 1

Area BP

Project Guide Prof. Rakesh Basant

Title of the Project A study on new Trends / Technologies and their effect on Business Models in ICT Domain

Name of students Abhilash G Shashank R

0 0 0 1 1 1 1 1 1 1 1 1 1
Masterplanameya kamat speakers kaushik suresh, ankit prasad, maddy rohit , mansi, swaymjit, vivek gupta, shantanu

2 Marketing Prof. Abram Koshy 3 4 F&A F&A Prof. Joshy Jacob Prof. Prem Chander Prof. Piyush Kumar Sinha Prof. G. Raghuram

Social Networking media and brand connect : Implecations for SME Siddhant Rahi sector in India Call Auctions in Indian Stock Exchanges: Effect on market M VijayBhaskar Microstructure and Trading Strategies Shibasish Patnaik Swati Toshniwal Expected Trends of Consolidation in Indian Telecom Industry Chaitanya Shravanth Rahul Anand Private lable Brands in India Case study on Delhi-Metro Brand Development & Pricing Strategies for bajaj Electricals Ltd., Is India Inc. ready for the digital marketing age? Shyam Sundar Singh Amber Maheshwari Duvvuri Vamsi K Arulin Jajorea Deeksha Kakkar Sonam Choudhary Vishal Gupta Vineet Vijayavargia

5 Marketing 6 PSG

7 Marketing Prof. Arvind Sahay 8 Marketing Prof. Arvind Sahay

PSG

Prof. Amit Garg

Research on converting annual revenue subsidy to capital subsidy Pranshu Gupta by replacing existing inefficient pump sets with energy efficient ones Pradeep Yadav resulting in electricity saving Analyzing Turning Points in the NSE Indices Analysing Sales and marketing Strategies for Nessa Illumination Technologies Health Insurance for Bottom of the Pyramid Kale Sayali Tulika Dube Agam Khurana Kommu Nageen Anil Meena

10 11

F&A CIIE

Prof. Arnab Laha Prof. Rakesh Basant Prof. Arvind Sahay

12 Marketing Prof. A.K.Jaiswal

Events

pratik, ijaz, khinchi, ankita, balan, bharat guptaarun khanna v

13

CIIE

Prof. Rakesh Basant

Development of Business plan, for the company Ecolibrium Energy, to provide smart grid solutions and solar energy devices to private Suparn Goel consumers Women's Leadership in the corporate Sector - an Indian Perpective Priya Narayanan Madhur Kishor Luxury Retailing - The Indian Story Meenakshi Deogam Sandeep Kothapalli Abhinav Pathi Prashanth P

14

OB

Prof. Neharika Vohra

1.25 1.25
PR maalika mallela varun kaura vamshi krishikhil chandra behra n

15 Marketing Prof. P.K.Sinha

16 Marketing Prof. P.K.Sinha 17 PSG Prof. Prem Pangotra

"Social Networking for Retailers" Study of Conditional Cash Transfer Scheme's (CCT) in the Indian Education Sector

1.25 1.25