They have promoted this film on Facebook as there is a Facebook logo.

The Websites have different conventions EG: Synopsis, Cast + Crew , Downloads , Video , Gallery etc .

The Film Directors have chosen fang/action genre, they have signified this by wearing hoods and bandanas covering there face. Also they have shown gang rivalry by wearing to different colours.

The producers have chosen a well known actor Dylan Duff`s as the main character, because he has starred in a lot of music gang videos . So this will bring a lot of viewers and they will know this is gang related.

The producers have made the website look gang related , so it will attract teenagers / adults who are into violence or gangs. The website designers have made the website look urban , and violent (Someone holding a gun) this appeals to teens who are into violence. Also there are mostly teens which also appeals to teens. The Directors have put the characters in bandanas, hoodies, and hats to signified there in a gang culture. Also all of them are serious and that tells us that there serious and are not hear to joke around.