seriously. Nowadays, there is little talk of the recall and Toyotas are once again being viewed asa smart car choice (www.toyota.com).Crisis communication is a growing field during this time for public relations agencies, crisiscommunications firms, and organizations in general. There is no question that recently in themedia there has been a long string of crises regarding both organizations and individualsthemselves. It is during these times that the organizations and individuals must prove that theyare based on honesty, integrity, and are capable of being trusted. Otherwise, they have thepotential to lose all of their followers or consumers. According to Zaremba, CrisisCommunication is caused by an event that occurs unexpectedly, could damage anorganizations reputation, values, and performance, and requires effective communication(Zaremba 234). Crisis Communicators have the responsibility to conceive, create, anddisseminate messages to internal and external audiences during times of organizational crisis(Zaremba 234). Overall with crisis communication, the main thing to keep in mind is to be
Without honesty, problems can go from terrible to disastrous for a company orindividual. If there was already a problem, consumers do not want to be lied to further.Therefore, it is imperative for crisis communication teams to disclose the facts only at all times.(Zaremba 237). Another portion of crisis communication rules which must be kept in mind is toremember the Four Rs. The Four Rs are reputation, relationships, responsibility, andresponse (Zaremba 245). All four of these elements must be examined and taken into accountfor crisis communication to be truly effective.