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Stryve Senior Management Interchange Agenda - May 2012

Stryve Senior Management Interchange Agenda - May 2012

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Published by Stryve Advisors
This event will be loaded with "take-home" ideas from several of the world’s prominent thinkers! The title of this meeting is It's About Substantial Growth! It will assist attendees in tackling the challenges of creating steady and profitable growth and will examine some of the critical shifts unfolding and what this means for engaging consumers.
This event will be loaded with "take-home" ideas from several of the world’s prominent thinkers! The title of this meeting is It's About Substantial Growth! It will assist attendees in tackling the challenges of creating steady and profitable growth and will examine some of the critical shifts unfolding and what this means for engaging consumers.

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Published by: Stryve Advisors on Feb 21, 2012
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May 8-9, 2012 • Fr SeaSnS Hel • HSn, eXaS
It’s aboutCtigSubstti Gowth!
Stryve Senior Management Interchange
d d
nanCy KeHn
 | 
MICHael reaCy
| 
FranK CapeK
 | 
Dave Sn
 
tryve enior Managementnterchanges
big togthsio busiss xcutis fommmb ogiztios to itct with omitthought ds i  coit hot sttig. Dsigdto hc busiss, sttgic d dshi skis, thSMIs so buid d hc  tioshis cossmmb ogiztios. excuti udts o th tstdigs fom th St utcom sch ojcts so std d discussd.  to two siobusiss xcutis t th oit , th M SMIshoud b of ticu itst to th hds of ss,mktig, d custom sic fuctios i dditio toCIs d CHrs.With th utu of th coom, cootios tuig to cig  mhsis oc gi o ctigsubstti gowth. How, most comis ushigth od “buttos” i thi mgmt mod mot chi th dsid outcom. With  mhsiso th custom this SMI wi ct isight o how toot outsid th fomc o of th xistigmgmt mod to gt both sustib dsubstti gowth.
Michael Treacy
wi oid odm o how to ddss th chgs of ctigstd, fst, d otb gowth.
ancy Koehn
widw fom ssos i th st d  ths to tod’sootuitis d chgs – ticu s th to ggig d ctig o customs.
dave utton
 wi xo mthods ds c us i fciittigmigfu costios with thi tgt udicswhi
Frank apek
wi dscib  ocss tht cositi d otb iuc custom bhio.
d F TT
2 | enior Management nterchange
© 2012 Stryve
Monay, May 7
7:00 - 9:00mDi - Fou Ssos Boom
Tuesay, May 8
8:00 - 8:30mBkfst d ttd itctio – Boom Fo8:30 - 10:00
dave utton – Topight – From ampaigns toonversations
W’ i th midst of  mkb mktig outiot this momt i tim. h mutitud d comxit ofcommuictio mdiums d tchoogis tht  big usdto sk to th mkt is outioizig how th wok ofmktig is fomd. h ds of cmig-oitd thikig– th tditio och of “stt-sto-msu-twk-t”–  o. D Sutto wi xo th ws tht busissds, wtig to di substti u gowth dfcit buid bds, must fciitt  cotiuous, migfucostio with thi tgt udic i od to dcs thisk of bcomig it.10:00 - 10:30attd itctio10:30 - 12:00m
Michael Treacy – Treacy & ompany – Tackling thehallenges of reating teay, Fast an Protable Growth
 th st fw dcds, most ogiztios h mstdhow to imo quit, cut costs, cct oductdomt, d stgth th custom xic. Butgowth mis fo m  gm of chc, d it dos’th to b tht w. Gowth fomc c b std ddictb. It c b did u to doub-digit ts. ad itc b  gt souc of ots th cost cuttig. But thisquis  mgmt discii tht dicts  subudcof iotios to tss imo th u of th customoffig d th ffctiss of th m’s go-to-mktcbiitis.Dwig o his xtsi xic Mich c wi oidisight d dictio tht ows xcuti tms to tck thitho chgs of std, fst d otb gowth.
 
enior Management nterchange | 3
d F TT
, continued
© 2012 Stryve
Tuesay, May 8, continue
12:00 - 1:00luch - Boom Fo1:00 - 2:45
Tackling the hallenges of reating teay, Fast anProtable Growth – onclusion
2:45 - 3:15attditctio3:15 - 5:00
Frank apek – ustomer nnovations – nerstaningan nuencing ustomer Behavior
Diig substti gowth is high ddt o ou biitto d udstd d iuc custom bhio. hisicuds iucig how d wh customs bu d whtth’ wiig to . It so icuds how th gg withou bd, its sttis, tchoog tfoms s w soth customs.I this sssio, Fk Ck wi sh  th st ocssd  dis st of cs xms tht iustt how todsig commuictios, oducts, sics, d sstms thtositi d otb iuc custom bhio.6:30m - 9:30mrctio d di - Fou Ssos Boom
Wenesay, May 9
8:00 - 8:30mBkfst d ttd itctio - Boom Fo8:30 - 10:00m
ancy Koehn – arvar Business chool – mericanBusiness:  istory of nnovation an hange
nc Koh wi xo th k momts d idiidusi th ogoig dmic of busiss iotio dchg. as Mk wi oc sid, “histo dos ott itsf cis, but somtims it dos hm.”Wht  som of th most imott hms iamic busiss histo d how do th h us dffcti i ou ow momt of widsd tubuc?houghout th sssio, nc wi focus o th mostimott dshi ttibuts of succssfu iotosd chg gts d how ths  to tod’sootuitis d chgs. Sh wi so tk  hdook t som of citic shifts ufodig o th dmdsid of th coom d wht this ms fo ggigcosums d ctig o customs.10:00 - 10:30attditctio10:30 - 12:00m
onclusion ancy Koehn – merican Business: istory of nnovation an hange

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