Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
3Activity
0 of .
Results for:
No results containing your search query
P. 1
New Product Development - Maggi

New Product Development - Maggi

Ratings: (0)|Views: 537 |Likes:
Published by Ashi Gidla

More info:

Published by: Ashi Gidla on Feb 22, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

02/07/2014

pdf

text

original

 
New Product Development
 
It was founded by the Maggi family in Switzerland in the 19th century,and merged with nestle in 1947.
Maggi was introduced in India in1982.
Maggi is a nestle brand of instantsoups, ketchups and instantnoodles.
 
Product Development Process
 IdeaGathering IdeaScreening
ConceptDevelopment& testing
Further
Improvement
MarketReleaseSamplePacksFeed Back 
FinalProductlaunch

Activity (3)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads
Hareesh Amjuri liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->