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Hull – A Digital City: A study into the adoption of social media and web technologies in organisations and communities

Hull – A Digital City: A study into the adoption of social media and web technologies in organisations and communities

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Published by Delia MacNamara
Abstract
The purpose of this research is to investigate barriers to adopting and implementing new technologies (such as web 2.0, social media, cloud computing) in organisations and communities, with a focus on Kingston-upon-Hull, United Kingdom. It is aimed to be a precursor to further research into collective intelligence, open innovation and organisational change using systems thinking approaches.
The findings dispel the myth of the Generation Y dominance on social media, and reveal that the barriers to adoption include individual perceptions and boundaries toward new technologies, incorrect assumptions of prior learning and the need to change leadership styles when utilising social media.
Learning from the successes and failures of the Hull Digital City agenda from 2000–2011 and the organisations within this community’s boundaries it was found that individual boundary judgments are a key a factor in web 2.0 implementation failure. The scope of the research and its longitudinal nature make the study original.
Paper type: Research paper (MBA Dissertation)
Abstract
The purpose of this research is to investigate barriers to adopting and implementing new technologies (such as web 2.0, social media, cloud computing) in organisations and communities, with a focus on Kingston-upon-Hull, United Kingdom. It is aimed to be a precursor to further research into collective intelligence, open innovation and organisational change using systems thinking approaches.
The findings dispel the myth of the Generation Y dominance on social media, and reveal that the barriers to adoption include individual perceptions and boundaries toward new technologies, incorrect assumptions of prior learning and the need to change leadership styles when utilising social media.
Learning from the successes and failures of the Hull Digital City agenda from 2000–2011 and the organisations within this community’s boundaries it was found that individual boundary judgments are a key a factor in web 2.0 implementation failure. The scope of the research and its longitudinal nature make the study original.
Paper type: Research paper (MBA Dissertation)

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Published by: Delia MacNamara on Feb 22, 2012
Copyright:Attribution Non-commercial

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05/13/2014

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Hull
A Digital City
A study into the adoption of social media and web technologies inorganisations and communities.
By
Delia Pembrey MacNamara
BSc Information Systems, University of New South Wales, Australia
A dissertation submitted in partial fulfilment of therequirements for the degree of 
Masters of Business Administration
Business School, University of HullSupervised by: Professor Gerald Midgley, Department of Systems ThinkingA dissertation presented on the 12
th
September 2011Word Count: 16493
 
University of Hull Business School
 
Hull
 –
A Digital City?
 Page | ii
 Abstract 
The purpose of this research is to investigate barriers to adopting and implementingnew technologies (such as web 2.0, social media, cloud computing) in organisations andcommunities, with a focus on Kingston-upon-Hull, United Kingdom. It is aimed to be aprecursor to further research into collective intelligence, open innovation andorganisational change using systems thinking approaches.The findings dispel the myth of the Generation Y dominance on social media, and revealthat the barriers to adoption include individual perceptions and boundaries toward newtechnologies, incorrect assumptions of prior learning and the need to change leadershipstyles when utilising social media.Learning from the successes and failures of the Hull Digital City agenda from 2000
 –
2011
and the organisations within this community’s boundaries it was found that
individualboundary judgments are a key a factor in web 2.0 implementation failure. The scopeof the research and its longitudinal nature make the study original.
Keywords
: Social media, web 2.0., connected communities, Gov 2.0, e-government, Small to medium-sized enterprises, boundaries.
Paper type:
Research paper (MBA Dissertation)
 
University of Hull Business School
 
Hull
 –
A Digital City?
 Page | iii
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