University of Hull Business School
A Digital City?
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The purpose of this research is to investigate barriers to adopting and implementingnew technologies (such as web 2.0, social media, cloud computing) in organisations andcommunities, with a focus on Kingston-upon-Hull, United Kingdom. It is aimed to be aprecursor to further research into collective intelligence, open innovation andorganisational change using systems thinking approaches.The findings dispel the myth of the Generation Y dominance on social media, and revealthat the barriers to adoption include individual perceptions and boundaries toward newtechnologies, incorrect assumptions of prior learning and the need to change leadershipstyles when utilising social media.Learning from the successes and failures of the Hull Digital City agenda from 2000
and the organisations within this community’s boundaries it was found that
individualboundary judgments are a key a factor in web 2.0 implementation failure. The scopeof the research and its longitudinal nature make the study original.
: Social media, web 2.0., connected communities, Gov 2.0, e-government, Small to medium-sized enterprises, boundaries.
Research paper (MBA Dissertation)