Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
Chosing Brand Elements

Chosing Brand Elements

Ratings: (0)|Views: 11|Likes:
Published by Rishab Mehta

More info:

Published by: Rishab Mehta on Feb 22, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPTX, PDF, TXT or read online from Scribd
See more
See less

07/05/2013

pdf

text

original

 
Brand knowledge structures depend on:
¾
Th
e initial c
h
oices for t
h
e brand elements
¾
Th
e supporting marketing program and t
h
emanner by w
h
ic
h
t
h
e brand is integrated intoit
¾
Ot
h
er associations indirectly transferred to t
h
ebrand by linking it to some ot
h
er entities
 
M
emorability
M
eaningfulness
Likability
T
ransferability
Adaptability
Protectability

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->