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Major (Brand Ambessadors)[1]

Major (Brand Ambessadors)[1]

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Published by reevamanhas

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Published by: reevamanhas on Feb 22, 2012
Copyright:Attribution Non-commercial

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04/03/2013

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1
Major Project ReportOn
ROLE OF BRAND AMBASSADORSIN MOBILE COMPANIES AND ITSIMPACT ON CONSUMERBEHAVIOR
 
Submitted in partial fulfillment for the degree of 
MASTERS IN BUSINESS ADMINISTRATIONSUBMITTED TO:VINAY KASHYAPSUBMITTED BY:ARSHAD AHMAD
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TABLE OF CONTENTS
S.NO.CONTENT PAGE NO. 
AcknowledgmentCertificate1.Overview12.Introduction23.Consumer Behavior and Marketing Strategy 54.Research Methodology 75.Building Brand India 106.Role of Brand 177.Telecom Sector Update 228.Brand Ambassadors34
TATA Indicom34Spice Telecom3 AirTel39 Reliance Infocomm45 Hutch 47 
9.Importance of Brand Ambassador 5110.Cultivating Brand Ambassadors 5411.Questionnaire and Analysis5812.Finding and sugessitions 6813.Conclusion 69
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14.SWOT Analysis 7015.Limitations 7116.Bibliography7217.Questionnaire 73 
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