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Page 1 of 82
This Book is Only the Beginning! Online Seminar Series Coming!............................6
 
Remarkablogger Workbook: How to Start a Business Blog...........................................7
 
Who This Book is For........................................................................................................................8
 
What You’ll Find in How to Start a Business Blog...............................................................8
 
Who is Remarkablogger?.............................................................................................................10
 
Why am I giving away all my best ideas in a free book?..............................................11
 
11-Step Process to Starting a Business Blog.....................................................................12
 
Step 1: Understand Blogging in General...............................................................................13
 
You Don’t Know What a Blog is? You’re Kidding, Right?.....................................................13
 
Practical Definition of a Blog and Blogging........................................................................15
 
How Blogs have Changed Recently....................................................................................16
 
Workbook Exercise: Understanding Blogging in General.............................................18
 
Step 2: Know the Benefits of Blogging for Business.......................................................20
 
Why You Should Have a Blog.............................................................................................21
 
Blogs are Easy...................................................................................................................21
 
Blogs are Cheap................................................................................................................22
 
Choice of Designs.............................................................................................................23
 
 
Page 2 of 82
Blogs are Easily Extensible................................................................................................23
 
Wealth of Help and Resources...........................................................................................24
 
Better Search Findability....................................................................................................24
 
Blogs Encourage Interaction..............................................................................................25
 
What if You Already Have a Website?.................................................................................25
 
Exercise: The Benefits of Business Blogging......................................................................27
 
Step 3: Understand Who You’re Blogging For....................................................................28
 
Your Ideal Customer.........................................................................................................28
 
Why Bother?......................................................................................................................31
 
Exercise: Create a Portrait of Your Ideal Customer.........................................................32
 
Step 4: Determine the Purpose and Goals of Your Business Blog...........................33
 
Purpose.............................................................................................................................33
 
Goals.................................................................................................................................34
 
Exercise: Determine the Purpose and Goals of Your Business Blog........................35
 
Step 5: Determine the Authors of your Business Blog...................................................36
 
Choose the Willing............................................................................................................37
 
Get Samples......................................................................................................................37
 
Exercise: Choosing Authors for a Business Blog..............................................................38
 
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