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Deloitte Survey

Deloitte Survey

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Published by Kate Freeman

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Published by: Kate Freeman on Feb 23, 2012
Copyright:Attribution Non-commercial

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02/23/2012

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Finding the green in today’s shoppersSustainability trends and new shopper insights
 
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Finding the green in today’s shoppers
Sustainability trends and new shopper insights
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Executive summary 4Overview of study and methodology 5Who is the Green Shopper? 7Insights into Green Shoppers’ behavior 11Opportunities to engage the Green Shopper 13Summary of recommendations 15Appendix A: Sample questionnaire 23Appendix B: Green lifestyle behavioral test 25Appendix C: Sample green products 26

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