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Reinventing Planned Giving Article

Reinventing Planned Giving Article

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Published by vikramrajan

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Published by: vikramrajan on Nov 21, 2008
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1Let’s go back to the story above about the$160,000,000 gift. The most ironic part of story is thatthe donor was “not charitable.” To this day, he has notchosen who will receive the gift because he has neverbeen involved with charities before. The mistake charitiesoften make in planned giving is to only approach the peo-
ple they determine are sufciently wealthy and charitable
and try to get a planned gift. A very successful approachis to show these same donors how to make their next giftless expensive and to show “non-charitable” people thatplanning a gift makes mathematical sense. Philanthropy International teaches these techniques with their partnercharities successfully, everyday.
 Your charity may receive the benets of a planned gift by 
using the resources of your board. However, on its own,it may never reach its planned giving potential. The pro-fessional advisor is one of your greatest resources if youcould learn how to manage, assist and work with them.Our program will allow you to maximize your plannedgiving efforts by utilizing a “staff” that has far greaterexpertise at a fraction of its cost.Every time an advisor (CPA, Attorney, Financial Ad- visor) attends one of our training events, we often hearthat the advisor has clients who they believe and neverknew before are candidates for tax-exempt planning. Theadvisors begin thinking like your volunteer planned giv-
ing ofcer. Remember the important part, the only place
they know to go for information is where they learned itoriginally. That place is your charity.Charities sometimes dismiss planned giving becausedonors tell them that they have no more to give. Whatyou will discover is that they are not tapped out in termsof ways to avoid paying a tax. The tax is an involuntary,uncontrollable charitable donation. We help you teachpeople how to redirect those tax dollars to your charity and in many cases, increase their family’s net worth andlifetime income.
310 N. Indian Hill Blvd. #521Claremont, CA 91711909-625-4511909-624-4050 faxwww.picharity.org
 Why Should a CharitableOrganization PursuePlanned Gifts?
Surprisingly, many charitable organizations do notseek planned gifts from their supporters. Perhaps they  view planned giving as a highly-technical option thatis beyond their ability. Or they may feelthat planned giving has little relevancefor them, since their donors are not wealthy. Nothing could be further fromthe truth. These common misconcep-tions are preventing many charitiesfrom using the one tool that can gener-
ate signicant future revenue.
Planned gifts, which average about$50,000, can truly have a transforma-tional effect on a charity that has beenstruggling from month to month, barely meeting the budget. Over time, plannedgiving can build an endowment foryour organization, providing a grow-ing and dependable stream of revenue,year after year. Planned giving ensures
the long-range nancial health of your
organization.Planned gifts are not just for the wealthy. In fact,the beauty of planned giving is that it enables youraverage, middle class supporter to become a major giftdonor. Many of your loyal donors, especially retirees,
live on modest xed incomes. They worry about run
-ning out of money and the cost of huge medical bills.So they make small donations while they are alive,carefully protecting their savings. Yet these same do-
nors are often willing and able to leave large ve andsix gure estate gifts in their estate plans.
 These donors usually give through a bequest in a
 will, or a beneciary designation on an IRA or a life
insurance policy. These gifts are easy to understand,and they are easy for your donors to arrange. They arerevocable, so your donor does not have to worry abouttying up assets that may be needed later in life.If you are not asking for these gifts, you aremissing out on most of the economic value of yourdonors. Why work hard to acquire new donors andrenew them every year, only to miss out on the largestgift they can give your organization? It is an unpleas-ant wake up call when you learn that one of yourmost loyal donors left her entire estate to some othercharity. Why weren’t you included in her plans? It isbecause you did not ask!
 Advanced Charitable PlanningConcepts
In the area of advanced planned giving, it takes knowl-
edgeable professionals specically trained in this area
to get the job done right for the donor and the charity.
 The IRS, in 1969, put into code rules that clearly de
ne the parameters involving tax-exempt planning 
 which creates planned giving.
 The IRS may forgive a tax if an individual is willing 
to plan a gift to charity. A major component of a planned gift can be to re-duce or eliminate one of three taxes—income taxes,
Reinventing Planned Giving

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