CULTIVATE ENTREPRENEURSHIP WITHIN MARGINALISED COMMUNITIES
MTN schools competition KwaZulu Natal (KZN) & Eastern Cape(EC): Economic and Management Science (EMS) and BusinessStudies (BS):
MTN well established relationship with Department of Education.
To deliver in context of an established MTN brand – known to the community.c.Effective collaboration with MTN Foundation staff whom EWET dealt with.
Learner enthusiastic participation and high level of competence gained in short period
2.Programme delivery achievementsa.Activityb.Targetc.Actuald.Notes
Schools303019 Secondary and 11 primary Teachers trained656738 Eastern Cape; 29 KwaZuluNatal: Advisor training & Market-day orientate. Youth leaders trained10047 Eastern Cape56 KwaZulu Natal The 103 youth leaders were ableto serve effective in YES clubsLearners in YES clubs900900Membership of clubs varied withschool sizeLearning and Teaching Supportmaterials (LTSM)30 Packages30 Packages“YES Packages” allocated toschoolsIn-school learnersreached withentrepreneurship20,000 Learners9,134 learnersKZN11,473 learnersECEMS, BS and other subject’sstudents reached through in-classroom syllabi materials. Total20,607 YES clubs established3030All schools engaged in YouthEnterprise Society (YES) clubsBusiness Ventures4040Apply YES businesscompetencies gainedMarket-day knockouts30 Schools30 SchoolsAll schools held market daysMarket-day provincials50 Learners from30 schools55 Learners from27 schoolsReached more learners but hadcomplexities with 3 schools.Market-day nationals2 Provincialteams2 ProvincialteamsEastern Cape & KwaZulu Natal;business plan development andbusiness idea improvement gotspecial attention.
i.EWET’s approach to cluster schools, given the distances between them – helped a lottowards deliveryii.EWET’s assessment panels to adjudicate at the market-days, worked very well.iii.The “17 business competencies” of YES capacitated learners to compete at market-days.
The approach to work from the bottom-upwards, ensured solid participation from learners,teachers and schools – prior to the effective collaboration with DoE district offices. Thiscollaboration with District offices finally fell in place, as planned.v.A participant from the Eastern-Cape won at national level!
Effective and regular communication with the schools by email, telephone and facsimile isa challenge.ii.The remote and rural location of the schools demand extensive travelling on difficult roads.iii.Schools that are closer to “urban” settings were able to implement faster than schools inremote areas, while remote schools are not as well “resourced” as the other schools.iv.Some beneficiaries got a bit confused concerning the relationship between EWET’s YouthEnterprise Society (YES) program and the market-days. However, once clarified that YES capacitates towards market-days – all went smoothly.
The “whole school” development approach of the MTN Foundation is wonderful althoughimproved co-ordination and collaboration between the various service providers willfurther enhance efficiency.