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IMC Case Analysis Boston Fights Drugs(B)

IMC Case Analysis Boston Fights Drugs(B)

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Published by: mahtaabk on Feb 23, 2012
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07/10/2013

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Integrated Marketing Communication
Integrated Marketing Communication
Case Analysis: Boston Fights Drugs(B)
 
MANGESH PATIL| PAWAN JAGNIK | SUMAN KUMAR SAHAMAHTAAB KAJLA | NILA LOHITA | VARDHAN SINGH
Group II (IMC-A)Submitted by:
 
Integrated Marketing Communication
Objectives
To convert the research plan into an action plan to controldrug abuse
To analyze the impact of advertisements by administering apilot study on target audience of age 10-18
Providing recommendations to mayor based on the researchconducted
Three step Process
Choosing four bestadvertisementsDivision of advertisements intoPrevention ads & Curtailment adsTesting Process
 
Integrated Marketing Communication
Assignment Question
Analyze the design of the advertising pretest research

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