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Rest of the Story - Leveraging Traditional Media to Increase Attention for Social Issues

Rest of the Story - Leveraging Traditional Media to Increase Attention for Social Issues

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Published by Daniel F. Bassill
This essay illustrates how interns and volunteers can help build communications strategies that leverage negative media and turn these stories into advertising that draws volunteers and donors to tutor/mentor programs in neighborhoods where bad news is happening.
This essay illustrates how interns and volunteers can help build communications strategies that leverage negative media and turn these stories into advertising that draws volunteers and donors to tutor/mentor programs in neighborhoods where bad news is happening.

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Published by: Daniel F. Bassill on Feb 23, 2012
Copyright:Attribution Non-commercial

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03/05/2015

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How Do We Keep Attention Focused on Social Orgs Long Enough For Them to have and Impact? What Roles Might Youth and Interns Take?
Tutor/Mentor Institute, LLC, Tutor/Mentor Connection, Merchandise Mart PO Box 3303, Chicago, Il. 606542 tutormentor2@earthlink.net
 
Vision
Millions of people watch a weekly sports event or reality TV show every day. Our vision is this same number of peoplewill visit web sites like http://www.tutormentorexchange.net, where they begin to learn about social issues and become motivated to become directly involved as volunteers, donors, advocates supporting an entire universe of organizations focused on a common purpose, such as helping kids born in poverty move through school and into adult lives and careers.Our vision is that millions of citizens will travel from first exposure to an issue via NEWS awareness into paths of life-long Civic Engagement as a result of the ideas we share in the following pages..
The Tutor/Mentor Connection was created in 1993 to help volunteer-based tutor/mentor programs grow in the Chicago area. It operated as part of the Cabrini Connections site based tutor/mentor program, a 501-c-3 non profit until June 2011. It now operates as a program of the Tutor/Mentor Institute, LLC, which was created in July 2011 to support the continued work of the T/MC in Chicago and to help similar groups grow in other cities throughout the world.
Tutor/Mentor Institute, LLC, Tutor/Mentor Connection, Merchandise Mart PO Box 3303, Chicago, Il. 606542 tutormentor2@earthlink.net
Pg. 2
 
Challenge:
Youth living in areas of highly concentrated poverty need continuous support to move from birth to work. Volunteer-based tutor/mentor programs are one valuable resource. These programs also need continuous support.
Tutor/Mentor Institute, LLC, Tutor/Mentor Connection, Merchandise Mart PO Box 3303, Chicago, Il. 606542 tutormentor2@earthlink.net
Pg. 3
Maps of big cities like Chicago show where poverty is concentrated. Tutor/mentor programs are needed in all of these areas...for many years.

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Steve Sewall added this note
Dan, I got this far. Now to internalize.
1 thousand reads
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Vance Stevens added this note
Hi Dan, the writeup of your presentation is at http://learning2gether.pbworks.com/w/.... There it confirms our start time of 8 a.m. in Chicago Feb 26. Screen sharing makes Elluminate slow, so the best way is to have a list of URLs handy and then put them into a web tour. Web cams are good to establish presence but can degrade sound if used for too long. This looks good.
Vance Stevens added this note
Hi Dan, is this what we'll be talking about at http://learning2gether.pbworks.com/w/... at 8 a.m. Chicago time tomorrow Sunday Feb 26?

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