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Survey USA Full Results - 022312

Survey USA Full Results - 022312

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Published by Cosmo Garvin
Think BIG arena poll. It's so BIG.
Think BIG arena poll. It's so BIG.

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Published by: Cosmo Garvin on Feb 23, 2012
Copyright:Attribution Non-commercial

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02/23/2012

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Results of SurveyUSA Mkt Research Study #18993
Geography: City of SacramentoSponsor:Data Collected: 02/17/2012 - 02/21/2012Think BIG ()Release Date: 02/21/2012Percentages
Results of SurveyUSA Mkt Research Study #18993 - Page 1© 2012 SurveyUSA - www.surveyusa.com 
2 in 3 in Sacramento Say Arena Is Important to City's Future; Public-Private Partnership Supported:
66% of city of Sacramento adults say it is important (including 40% who say it is "veryimportant") for the city of Sacramento to have an entertainment and sports facility, according to a SurveyUSA poll conducted for Think BIG. This is against a backdrop of findings that by 9:1,residents say the city could be doing more to plan for long-term economic growth. When told that a public-private partnership might create jobs and result in new economic activity, a majoritysupport a public-private partnership as one possible way to fund a new arena. Residents support a plan to charge a fee to ticket buyers, as one way to help pay for a new arena. Residents supportthe exploration of possibly leasing some city-owned parking garages to private groups, as one way to generate public funding. Residents would then support a plan to charge a fee to non cityresidents who park in city-owned parking garages during arena events.
Cell phone and home phone respondents included in this research:
500 city of Sacramento adults were interviewed bySurveyUSA 02/17/12 through 02/21/12. This research was conducted using blended sample, mixed mode. Respondents reachable on a home telephone were interviewed on their hometelephone in the recorded voice of a professional announcer. Respondents not reachable on a home telephone were shown a questionnaire on their smartphone, tablet, laptop or other electronicdevice.
 
1
WhenyouvotetoelectcityofSacramentoofficialsthisyear,whichoneissueismostimportant
? C
reatingjobs
?
Improvingeducation
? O
rreducingcrime
?
500 AdultsAllGenderAge
<
50 / 50
+
Race
C
ell
P
hone / 
L
an
M
argin of Sampling
E
rror:
+
 /-4.5%
M
ale
F
emale1
8
-
3
4
3
5-4950-6465
+
1
8
-4950
+
WhiteBlack
H
ispani
O
ther
C
ell
P
h
L
andlin
C
reating
J
obs49%5
3
%45%51%46%51%44%49%4
8
%4
8
%49%45%56%57%47%Improving
E
ducation29%26%
3
1%
3
1%
3
2%2
3
%2
8
%
3
1%25%2
8
%
3
6%
38
%1
8
%20%
3
1%Reducing
C
rime17%17%1
8
%12%17%24%24%14%24%20%7%15%17%12%19%
N
ot Sure5%4%5%6%6%2%
3
%6%
3
%4%7%
3
%
8
%11%4%Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
C
omposition of Adults100%4
8
%52%41%22%21%15%6
3
%
3
7%5
8
%1
3
%14%14%17%
83
%
2
D
oesthecityofSacramentodoenoughtoplanforlong-termeconomicdevelopment
? O
rcouldthecitydomore
?
500 AdultsAllGenderAge
<
50 / 50
+
Race
C
ell
P
hone / 
L
an
M
argin of Sampling
E
rror:
+
 /-
3
.4%
M
ale
F
emale1
8
-
3
4
3
5-4950-6465
+
1
8
-4950
+
WhiteBlack
H
ispani
O
ther
C
ell
P
h
L
andlin
D
oes
E
nough9%12%6%7%7%10%16%7%1
3
%10%2%
8
%1
3
%12%9%
C
ould
D
o
M
ore
83
%79%
8
6%
8
6%
8
4%
8
1%74%
8
5%7
8
%
8
2%
8
9%
8
2%79%79%
83
%
N
ot Sure
8
%9%
8
%7%9%9%10%
8
%10%
8
%9%10%
8
%9%
8
%Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
C
omposition of Adults100%4
8
%52%41%22%21%15%6
3
%
3
7%5
8
%1
3
%14%14%17%
83
%
 
Results of SurveyUSA Mkt Research Study #18993
Geography: City of SacramentoSponsor:Data Collected: 02/17/2012 - 02/21/2012Think BIG ()Release Date: 02/21/2012Percentages
Results of SurveyUSA Mkt Research Study #18993 - Page 2 © 2012 SurveyUSA - www.surveyusa.com 
 
3
H
owimportanttoSacramento
'
sfuture...isanentertainmentandsportsfacilitycapableofattractingconcerts,professionalsports,children
'
sshows,religiousgatheringsandmajorconventions
? V
eryimportant
?
Somewhatimportant
? N
otveryimportant
? O
rnotatallimportant
?
500 AdultsAllGenderAge
<
50 / 50
+
Race
C
ell
P
hone / 
L
an
M
argin of Sampling
E
rror:
+
 /-4.5%
M
ale
F
emale1
8
-
3
4
3
5-4950-6465
+
1
8
-4950
+
WhiteBlack
H
ispani
O
ther
C
ell
P
h
L
andlin
V
ery40%46%
3
6%42%4
3
%
3
7%
38
%42%
3
7%40%59%
38
%27%4
8
%
3
9%Somewhat26%19%
33
%2
8
%26%24%26%27%25%27%25%19%
3
4%
3
7%24%
N
ot
V
ery17%12%21%1
3
%16%22%20%14%21%16%
8
%2
3
%20%10%1
8
%
N
ot At All15%21%9%15%14%16%16%15%16%16%4%19%1
8
%5%17%
N
ot Sure1%1%1%2%1%1%0%2%0%1%4%1%0%0%1%Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
C
omposition of Adults100%4
8
%52%41%22%21%15%6
3
%
3
7%5
8
%1
3
%14%14%17%
83
%
4
TheSacramento
K
ingsbasketballteammayre-locatetoSeattleorAnaheim.
D
oyouwantcityofficialstofighttokeepthe
K
ingsinSacramento
? D
oyouwantcityofficialstoletthe
K
ingsgo
? O
rdoesitnotmattertoyou
?
500 AdultsAllGenderAge
<
50 / 50
+
Race
C
ell
P
hone / 
L
an
M
argin of Sampling
E
rror:
+
 /-4.5%
M
ale
F
emale1
8
-
3
4
3
5-4950-6465
+
1
8
-4950
+
WhiteBlack
H
ispani
O
ther
C
ell
P
h
L
andlin
F
ight To
K
eep The
K
ings4
8
%52%44%51%50%4
3
%44%51%4
3
%47%66%
3
9%46%61%45%
L
et The
K
ings Go26%2
8
%25%27%20%
3
0%2
8
%24%29%27%12%2
8
%
3
4%20%2
8
%
D
oes
N
ot
M
atter To
Y
ou26%20%
3
1%22%
3
0%27%2
8
%25%27%26%22%
33
%20%1
8
%27%Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
C
omposition of Adults100%4
8
%52%41%22%21%15%6
3
%
3
7%5
8
%1
3
%14%14%17%
83
%
5
O
newaytopayforanewarenainSacramentoistodevelopapublic-sector,private-sectorpartnership.Thispartnershipmightcreate4,000jobsandmayresultin
$
7billionineconomicactivityoverthenext
3
0years.AsonewaytohelppayforanewSacramentoarena,doyousupport
?
...
O
roppose
?
...apublic-sector,private-sectorpartnership
?
500 AdultsAllGenderAge
<
50 / 50
+
Race
C
ell
P
hone / 
L
an
M
argin of Sampling
E
rror:
+
 /-4.5%
M
ale
F
emale1
8
-
3
4
3
5-4950-6465
+
1
8
-4950
+
WhiteBlack
H
ispani
O
ther
C
ell
P
h
L
andlinSupport52%5
8
%46%50%61%47%50%54%4
8
%51%66%49%45%57%51%
O
ppose
3
0%2
8
%
3
2%26%24%41%
3
6%25%
3
9%
3
1%16%
3
0%40%15%
33
%
N
ot Sure1
8
%14%22%25%15%12%14%21%1
3
%1
8
%1
8
%22%16%2
8
%16%Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
C
omposition of Adults100%4
8
%52%41%22%21%15%6
3
%
3
7%5
8
%1
3
%14%14%17%
83
%
 
Results of SurveyUSA Mkt Research Study #18993
Geography: City of SacramentoSponsor:Data Collected: 02/17/2012 - 02/21/2012Think BIG ()Release Date: 02/21/2012Percentages
Results of SurveyUSA Mkt Research Study #18993 - Page 3 © 2012 SurveyUSA - www.surveyusa.com 
 
6
Ifthepublic-sector,private-sectorpartnershipincludedprivatemoneyfromtheSacramento
K
ingsandotherinvestors,andpublicparticipationthatdidnotraisetaxesandwhichprotectedthecity
'
sgeneralfund,wouldyousupportthepartnership
? O
ropposeit
?
500 AdultsAllGenderAge
<
50 / 50
+
Race
C
ell
P
hone / 
L
an
M
argin of Sampling
E
rror:
+
 /-4%
M
ale
F
emale1
8
-
3
4
3
5-4950-6465
+
1
8
-4950
+
WhiteBlack
H
ispani
O
ther
C
ell
P
h
L
andlinSupport72%72%72%70%7
3
%74%72%71%7
3
%74%76%6
3
%67%
8
1%70%
O
ppose15%1
8
%1
3
%11%16%19%20%1
3
%20%15%7%22%17%5%1
8
%
N
ot Sure1
3
%10%16%19%10%
8
%
8
%16%
8
%10%17%15%16%14%1
3
%Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
C
omposition of Adults100%4
8
%52%41%22%21%15%6
3
%
3
7%5
8
%1
3
%14%14%17%
83
%
7
C
ouldthecitydoabetterjobofoperatingandmaintainingitsparkinggarages
? D
oesthecitydoaswellasanyonecould
? O
r,doyounotknowenoughtosay
?
500 AdultsAllGenderAge
<
50 / 50
+
Race
C
ell
P
hone / 
L
an
M
argin of Sampling
E
rror:
+
 /-4.5%
M
ale
F
emale1
8
-
3
4
3
5-4950-6465
+
1
8
-4950
+
WhiteBlack
H
ispani
O
ther
C
ell
P
h
L
andlin
C
ity
C
ould
D
o a Better
J
ob26%
3
1%22%27%25%
3
4%16%26%26%24%20%
3
5%
33
%26%26%
C
ity
D
oes It As Well As Anyone27%27%26%27%2
8
%2
8
%22%27%25%27%20%26%
3
4%
3
5%25%
D
o
N
ot
K
now47%42%52%46%47%
38
%62%47%4
8
%50%61%
3
9%
3
4%
3
9%49%Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
C
omposition of Adults100%4
8
%52%41%22%21%15%6
3
%
3
7%5
8
%1
3
%14%14%17%
83
%
8
Areyouaware
?
...
O
rnotaware
?
...thatthe
C
itycurrentlyleasesseveralparkinggaragestoprivateoperators
?
500 AdultsAllGenderAge
<
50 / 50
+
Race
C
ell
P
hone / 
L
an
M
argin of Sampling
E
rror:
+
 /-4.5%
M
ale
F
emale1
8
-
3
4
3
5-4950-6465
+
1
8
-4950
+
WhiteBlack
H
ispani
O
ther
C
ell
P
h
L
andlinAware
3
7%44%
3
1%
3
9%41%
3
7%2
8
%
3
9%
3
4%40%2
8
%25%47%
3
2%
38
%
N
ot Aware55%49%59%54%51%55%62%5
3
%5
8
%5
3
%64%65%44%54%55%
N
ot Sure
8
%7%9%
8
%
8
%
8
%10%
8
%
8
%
8
%
8
%9%10%14%7%Total100%100%100%100%100%100%100%100%100%100%100%100%100%100%100%
C
omposition of Adults100%4
8
%52%41%22%21%15%6
3
%
3
7%5
8
%1
3
%14%14%17%
83
%

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