Improve your consumer engagementby way o a more advanced socialmedia strategy to inspire even betterbrand interaction
As social media evolves, the number of fans engagingwith your brand online is rocketing. It’s now common forbrands to have large numbers of Fans and Followers –but to what extent do they truly engage with your brand?90% of Facebook users don’t return to the brand pageafter the ‘Like’. The reality is that brands now not onlyface the problem creating new fans – but keepingexisting fans engaged.In this session our distinguished panel of corporateexperts will spell out on how to make true Friendsthrough REAL relationships:
image into something approachable and engaging,and boost consumer interaction
lasting relationships to future-proof your businessfor the new economic situation
content strategy to a conversation strategy and
Director, Global Digital
Global versus Local: Manage multipleidentities whilst maintaining brandidentity on a universal scale
It’s essential to maintain a clear brand identity for social
especially when your brand’s presence makes itself felt in different geographical markets through multipleplatforms. Today’s average company has six different Twitter accounts, so it’s clear segmentation is happening.
when the communication landscape is so disjointed?
content that also meets local demands
remains consistent – rather than confused - evenwhen it’s spread across many different social medialocations
different regions to truly create a ‘glocal’ social mediafunction
Director,Global Digital Strategy
Incorporate commerce into yourbroader social media strategy todirectly impact your bottom line
Gone are the days where social media was just‘experimental’. It must now deliver genuine worth to
fans increase, your ability to move from followers to
social media part of the sales process? Adding commerce to the social mix remains tough. Talking in the right voice and making the right soundshas never been more crucial. Get it wrong and you
as followers become alienated through a bullish sales
excellence as social commerce early adopters. In thissession they will demonstrate how to develop realrelationships that work for you.
programs into your existing websites and campaigns
of overselling to your brand loyalists by deploying
an environment where your customers are actuallyeager to help sell your products for you
Ai Fac KLM
Reputation preservation andenhancement: Use social media tomaximize the impact o your brand
Social media has changed the way brands communicateonce and for all. Traditional barriers between brands andstakeholders are now almost non-existent – which bringsboth opportunities and dangers.Use social correctly and you can manage your onlinereputation far more effectively than before. Look atSouthwest Airlines, who told the world about their
than traditional media and emerged from a crisis withits reputation enhanced, rather than damaged. Thissession shows you the do’s and don’ts of reputationmanagement via social media from three of the US’s
identify escalating situations on social networks anddeal with them appropriately
good news stories, build brand advocates andspread positive impact
sheer speed and spread of social news to keepseveral steps ahead
, Assistant Vice President
Create a more robust and responsivecustomer service unction: Turn yourcustomers – and your critics – intobrand ambassadors
Good customer service leads to positive sentiment, andthe advance of social media has changed customerservice beyond recognition. Already, 42% of companiesuse social media as a customer service tool, and this ispredicted to increase to 59% by the end of the year.Good customer service has the power to create betterbrand reputation, increase retention rates and boostcompetitive advantage. Social customer service isbecoming the norm for any company that wants tocommunicate proactively with their customers, so timeto get with the program.In this session Frank Eliason, who is wrote to book on social
will demonstrate how to build a successful social mediacustomer service function at your company.
effectively to the rapidly increasing number of customer
-makers – and know when it’s time to cut them loose
that can’t be answered in 140 characters or less
Creating marketing synergy: Boostyour external impact by developinga ully-integrated marketing mix
Gone are the days when social sat at its own table.
to be part of the broader marketing and communications
adverts, the majority contained a hashtag and were
was the unknown 12 months ago is now becoming mainstream marketing practice.
marketing work harder? Or are you still keepingmarketing and social at separate tables –and limiting your potential impact?
spell out precisely how social media impacts on yourtraditional marketing communications – and the necessarysteps to create synergy across your entire marketing mix.
your storylines and brand messages through social
consumers to shift their conversations about yourbrand online
properly integrate your marketing mix in 2012
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