2011 was a pivotal year or the mobile industry, marked by thedramatic rise o smartphones in the mainstream, the burgeoning otablets and other web-enabled connected devices, and a culturalshit toward cross-platorm digital media consumption. With mobilebecoming an increasing part o comprehensive digital marketingstrategies, it becomes more important than ever to understand howthe current trends are shaping the mobile environment, with an eye towhat lies ahead or 2012.This report examines the mobile and connected device landscapeacross the mobile markets measured by comScore – primarilythe United States, United Kingdom, France, Germany, Italy, Spain,Japan, and Canada – through an exploration o dominant themesin smartphone adoption growth, mobile media use in areas such associal networking and retail, platorm ecosystem dynamics, and shitsin multi-device digital media consumption.
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