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ComScore 2012 Mobile Future in Focus

ComScore 2012 Mobile Future in Focus

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Published by Arda Kutsal
comScore Releases the “2012 Mobile Future in Focus” Report

Report Offers Insights on the Mobile and Connected Device Landscape in 2011 and What They Mean for 2012
comScore Releases the “2012 Mobile Future in Focus” Report

Report Offers Insights on the Mobile and Connected Device Landscape in 2011 and What They Mean for 2012

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Published by: Arda Kutsal on Feb 24, 2012
Copyright:Attribution Non-commercial


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Key Insights from 2011 and What They Mean for the Coming Year
February 2012
2011 was a pivotal year or the mobile industry, marked by thedramatic rise o smartphones in the mainstream, the burgeoning otablets and other web-enabled connected devices, and a culturalshit toward cross-platorm digital media consumption. With mobilebecoming an increasing part o comprehensive digital marketingstrategies, it becomes more important than ever to understand howthe current trends are shaping the mobile environment, with an eye towhat lies ahead or 2012.This report examines the mobile and connected device landscapeacross the mobile markets measured by comScore – primarilythe United States, United Kingdom, France, Germany, Italy, Spain,Japan, and Canada – through an exploration o dominant themesin smartphone adoption growth, mobile media use in areas such associal networking and retail, platorm ecosystem dynamics, and shitsin multi-device digital media consumption.
Sarah Radwanic 
comScore, Inc.+1 206 268 6310press@comscore.com
Carmela Aquino
comScore, Inc.+1 703 438 2024press@comscore.com
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Executive SummaryMobile and Connected Device LandscapeMobile HandsetsSmartphone AdoptionMobile Media ConsumptionTablets and Multi-Platorm ConsumptionConclusionMethodology and Defnitions
This report is based on a combinationo sources in the comScore mobilesuite o products, including behavioraldata rom comScore Device Essentials,comScore Mobile Metri 2.0 and GSMAMobile Media Metrics MMM. Themajority o this report utilizes data romcomScore MobiLens, which is basedon a nationallyrepresentative survey omobile subscribers age 13+ in the U.S.,UK, France, Germany, Italy, Spain, Japan,and Canada. All monthly data romcomScore MobiLens are averaged overthree months on a rolling basis, eceptor Canada which is currently measuredon a monthly basis, and unless otherwisementioned. Smartphones are denedthroughout the report as mobile phonesthat use the Google Android, Apple iOS,RIM Blackberry, Microsot, and othersimilar platorms. For more inormation oncomScore products, please visitwww.comscore.com/Products_Services.

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