Sparked by a wave o innovation in digital device hardware andtechnology sotware platorms, accompanied by consumers’ rapidlyincreasing digital consumption habits, 2011 marked an excitingyear or the digital media industry and signaled an even moremomentous year ahead. Amidst this constantly evolving landscape,successul digital strategies require insights into not only the currentenvironment, but also into what trends will shape the uture ordigital consumers.This report examines how the prevailing trends in social media,search, online video, digital advertising, mobile and e-commercedene the current United States marketplace and what these trendsmean or the year ahead, as comScore helps bring the digital utureinto ocus.
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