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THE 2012 DIGITAL FUTURE IN FOCUS
Key Insights rom 2011 and What They Mean or the Coming Year
 
U.S.
Key Insights from 2011 and What They Mean for the Coming Year
February 2012
 
2
Sparked by a wave o innovation in digital device hardware andtechnology sotware platorms, accompanied by consumers’ rapidlyincreasing digital consumption habits, 2011 marked an excitingyear or the digital media industry and signaled an even moremomentous year ahead. Amidst this constantly evolving landscape,successul digital strategies require insights into not only the currentenvironment, but also into what trends will shape the uture ordigital consumers.This report examines how the prevailing trends in social media,search, online video, digital advertising, mobile and e-commercedene the current United States marketplace and what these trendsmean or the year ahead, as comScore helps bring the digital utureinto ocus.
Introduction
FOR FURTHER INFORMATION,PLEASE CONTACT:
Sarah Radwanick 
comScore, Inc.+1 206 268 6310press@comscore.com
Andrew Lipsman
comScore, Inc.+1 312 775 6510press@comscore.com
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Contents
Executive SummaryTop Web DestinationsSocial NetworkingSearchOnline VideoDigital AdvertisingMobileE-CommerceConclusionAbout comScoreMethodology and Denitions
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