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Table Of Contents

UVOD
1.TRŽIŠTE HOTELSKOG PROIZVODA
1.1.Turistička ponuda i potražnja
1.2.Turistička potrošnja
2. MARKETINŠKE STRATEGIJE U HOTELJERSTVU
2.1.Strategija segmentacije tržišta hotelskog proizvoda
2.2.Marketinško istraživanje tržišta hotelskog proizvoda
2.3. Strategija marketing miksa
2.3.1.Hotelski proizvod
2.3.2.Cijena hotelskog proizvoda
2.3.3.Putevi prodaje
3.KOMUNICIRANJE HOTELA NA TURSITIČKOM TRŽIŠTU
3.1.Promotivni miks u hotelijerstvu
3.1.1. Hotelska propaganda
3.1.2.Osobna prodaja proizvoda
3.1.3.Unapređenje plasmana proizvoda
3.1.4. Prezentacija proizvoda
3.1.5. Medijsko predstavljanje proizvoda
3.1.6. Stvaranje javnog imagea o proizvodu
3.2.Značaj brenda
4.ZAGREB KAO PRIVLAČNA TURISTIČKA DESTINACIJA
4.1.Hotel Sheraton u turističkoj ponudi Zagreba
4.2.Brendiranje hotela“ Sheraton“
ZAKLJUČAK
LITERATURA
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Jasminin ZR

Jasminin ZR

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Published by Suzana Slezinger

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Published by: Suzana Slezinger on Feb 25, 2012
Copyright:Attribution Non-commercial

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07/22/2013

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