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Table Of Contents

2 INTRODUCTION
The Role of Culture
The Role of Communication
Structure
PRODUCTION 17
Location/Layout
Product
Package
Color
SUMMARY
36 NAMES
Product Names
Company Names
Promotions
Pricing
80 TRANSLATION
Carelessness
Multiple Meanings
Idioms
Cultural Differences
Poor Personnel Choices
Labor Relations
STRATEGIC MANAGEMENT 115
Entry Mode
Supply Problems
Complex Problems
Additional Mistakes
Legal
Market Research
Adaptation
Nationalism
Promotion
Translation
Conclusion
Notes
Index of Companies
Index of Places
Index of Products
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Blunders in International Business

Blunders in International Business

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Published by Ohidul Alam Ony

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Published by: Ohidul Alam Ony on Feb 27, 2012
Copyright:Attribution Non-commercial

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07/26/2015

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