What factors which includes Industry, technology and others made ASAP successful?
Analytical System Automatic Purchasing (ASAP) was the new order system, with the mainframe computer support, developed by American hospital Supply Corporation. This system wasevolved with continues research over the customers need of placing the order for the medicines witha view of minimizing the labor efforts and time to place and receive the order from AHSC. ASAPmodel was more user friendly with more customer involvement in placing the order. Model was fullproof and technically sound that it hadn·t crashed once over the life time of the same. This model was based on continues evolvement of the technical specification with ASPA1/2/3/4 being developed with taking main frame support more VIP services which included sms sender etc. Thismodel had peculiar facility of tracking the inventory levels and automatically placing the orders which saved the man hours of hospital and even the paper work which was a big problem at big hospitals. ASAP model was very unique which was helping in the reduction of time and costinvestment in placing the order and delivery of the consignment. In health care sector reliability plays a vital role and this model was meeting requirements in terms of the data transfer and theorder receipt with maximum efficiency. With implementation of ASAP there was less intervention inthe SCM and more focus was on the sales part. With this product there was a facility and access wasgiven to the customer for tracking of the treatment.
As a competitor of American Hospital supplier in mid 1995 how would you respond to ASAP?
ASAP model brought revolution in the health care industry sector. With peculiar features likemaintaining inventory level, focus on customer satisfaction, with time value for money andmaximum reliability, this was becoming more favorite in the industry. To beat ASAP and as acompetitor I would have focused on following points related to ASAP and industry:a.
More competent feedback model and appropriate analysis of the results. To concentrate onthe recommendations of the customers, which would make added advantageb.
Gather details of ASAP model till lower level to get a jest of how ASAP is leader indeveloping and maintain customers by providing more benefits to them.c.
Develop and design a new model which is competent enough to stand before ASAP and which would be available to customers at cheaper rates.