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OTC & Consumer Behaviour

OTC & Consumer Behaviour

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Published by surojitsaha15094

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Categories:Types, Business/Law
Published by: surojitsaha15094 on Feb 27, 2012
Copyright:Attribution Non-commercial

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08/17/2013

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OTC & Consumer Behavior
Group-4Surojit Saha
 
The Nature of Consumer Behavior
y
External Influences
y
Internal Influences
y
Self-Concept
y
Situations
y
Experiences andacquisitions
 
Why We Buy
:
Some Issues
y
Q
uestions academics relatively well
:
Whether, how, why?
y
Q
uestions academics answer less well
:
 
H
ow much?
 Which effect is stronger?
 What if«?

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