The surge in smartphone adoption and marketing investment in mobile demands agreater understanding of how mobile advertising is affecting offline consumerbehavior. Our latest research reveals new mobile usage patterns, insights on howmobile app and web advertising is changing the way consumers shop and transactoffline/online as they relate to specific industry verticals ranging from entertainmentto consumer packaged goods across three countries
the US, the UK and France.You will learn the following in this multi-country research study focused on mobileInternet users:
Mobile consumer usage patterns associated with content, purchasing behaviorand advertising
Consumer insights on how mobile advertising influences offline consumerpurchase behavior
Mobile consumer behavior influenced by mobile OS, device type, mobile apps vs.mobile browse and gender
Practical mobile advertising insights across industry verticalsTo help make insights more actionable, we have divided the executive summary intotwo parts.
is a general overview and multi-country analysis.
contains acountry specific executive summary for the US, the UK and France.