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La Gateaux

La Gateaux

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Published by Tae Tae Noksakda

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Published by: Tae Tae Noksakda on Feb 27, 2012
Copyright:Attribution Non-commercial

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07/09/2014

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Chapter 1Introduction
.........................................................................................................................31.1 Background and signification of the project ....................................................................................41.2 Project objective ...............................................................................................................................51.3 Benefit of project ..............................................................................................................................51.4 Activities and Time frame of study ..................................................................................................6
Chapter 2 Industry Profile
..................................................................................................................82.1 Nature of Industry ............................................................................................................................92.2 Situation of Industry .......................................................................................................................182.3 Products ..........................................................................................................................................192.4 Vision of our business.....................................................................................................................212.5 Mission ...........................................................................................................................................212.6 Strategies of the companies ............................................................................................................202.6.1 Corporate level strategies ............................................................................................................212.6.2 Business level strategy ................................................................................................................222.6.3 Functional level strategy .............................................................................................................22
Chapter 3 Market feasibility study
...................................................................................................233. Marketing Analysis ..........................................................................................................................243.1General Environment Analysis .......................................................................................................243.1.1Demographic.................................................................................................................................243.1.2 Economic segment .....................................................................................................................243.1.3 Political segment..........................................................................................................................253.1.4 Socio-cultural segment.................................................................................................................253.2 Completion analysis .......................................................................................................................263.2.1 Segmentation...............................................................................................................................263.3. STP Analysis.................................................................................................................................273.3.1Segment........................................................................................................................................273.3.2Target Market .............................................................................................................................273.3.3 Positioning...................................................................................................................................273.4 Marketing mix strategy ..................................................................................................................283.4.1 Product ........................................................................................................................................283.4.2 Price.............................................................................................................................................283.4.3.Place............................................................................................................................................283.4.4.Promotion....................................................................................................................................283.5 Summary of general environmental analysis.................................................................................293.6 Sales Forecast/Profit Estimation ...................................................................................................30Year 1 ..................................................................................................................................................30Year 2 ..................................................................................................................................................33Year3 ...................................................................................................................................................36Year4 ...................................................................................................................................................39Year5 ...................................................................................................................................................43Total sale .............................................................................................................................................473.7 Marketing Expenses (Sale Incentive)............................................................................................48Year 1 .................................................................................................................................................48Year2 ..................................................................................................................................................48Year 3 .................................................................................................................................................48Year4 ..................................................................................................................................................49Year5 ..................................................................................................................................................493.8 Conclusion.....................................................................................................................................50
 
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Chapter 4 Investment cost
...............................................................................................................514.1 Product and operations analysis ...................................................................................................524.2 Location.........................................................................................................................................644.3 Facility layout ...............................................................................................................................654.4 Facilities Management ..................................................................................................................704
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5 Equipment and tools .....................................................................................................................714.6 Cost of Investment ........................................................................................................................814.7 Investment cost..............................................................................................................................81
Chapter 5 Operations cost
................................................................................................................885.1 Cake Ingredient.............................................................................................................................965.2 Coffee Ingredient...........................................................................................................................985.3 Cost of goods sold.........................................................................................................................985.4 Cost of labor.................................................................................................................................103
Chapter 6 Administration Cost
.......................................................................................................1046.1 Overhead Cost (per year) ............................................................................................................1056.2 Administrative..............................................................................................................................1076.3 Management analysis...................................................................................................................1096.3.1 Organization Chart....................................................................................................................109
Chapter 7 Financing
........................................................................................................................1117.1 Initial investment .........................................................................................................................1127.2 Income statements........................................................................................................................1137.3 State of cash flow.........................................................................................................................1197.4 Balance Sheet ..............................................................................................................................1237.5 Payback period.............................................................................................................................128
Chapter 8 Risk Analysis
..................................................................................................................1298.1 Risk management analysis...........................................................................................................1308.1.1 Competitor risk ........................................................................................................................1308.1.2 External risk .............................................................................................................................1308.1.3 Internal Risk..............................................................................................................................1318.2 Financial Risk..............................................................................................................................1338.2.1 Risk of sale decrease 5%, 10%, and 15% for 5 Years..............................................................1338.2.2 Risk of cost increase 5%, 10%, and 15% for 5 Years .............................................................136
Chapter 9 Summary
........................................................................................................................139
Reference
..........................................................................................................................................142
Appendix
.........................................................................................................................................145

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