Association of Independents in Radio is spearheading Localore withfunding from CPB, the National Endowment for the Arts and twofoundations. Each of the 10 finalists will receive a $100,000 grant toproduce their project with a partner pubcasting station, dubbed an
“incubator.” Stations committed in
-kind and cash support.A core objective for Localore media, as AIR Executive Director Sue
Schardt says, is to “go outside” the station’s traditional audience and
core broadcast service, using digital media to innovate new concepts forcommunity service. The competition adds station partners to the mix of its 2009 incubating project, Makers Quest 2.0.The 10 Localore projects chosen included three at stations in rural areas:The North Dakota project, Black Gold Boom, will be produced by
Prairie Public Broadcasting
. Melby won’t be stationed inthe station in Fargo, however. He’ll embed himself in oil patches and“mancamps” around the state, producing multimedia portr
aits of theworkers who left their families for their jobs. Melby will supplement thehuman stories with data-driven reports and mapping of oil-wellproduction.
Localore producers also will work at Colorado’s
, a communityradio station in a small town where coal miners, farmers and hippiescoexist, and
in Yellow Springs, Ohio, which broadcasts to itscounterculture-infused burg Yellow Springs and to Dayton.