randing is the foundation of marketing and isinseparable from business strategy. It istherefore more than putting a label on a fancy product. Nowadays, a corporation, law firm,country, university, museum, hospital, celebrity,and even you in your career can be considered asa brand.
at is Branding
s such, a
is a combination of attributes,communicated through a name, or a symbol,that influences a thought-process in the mind of an audience and creates value.