SONY Corp.
Table
of cont
e
nts
Introduction
1
History; origin of n
ame
2
Ma
nuf
a
cturing
ba
s
e
; Affi
l
i
a
t
e
d co
m
p
a
ni
e
s
5
Sony-FIFA P
a
rtn
e
rship
6
Procur
eme
nt
a
ctiviti
e
s
4
F
a
cts
a
nd figur
e
s
7
M
ission & vision;
Ma
rk
e
ting
m
ix
3
Introduction
Multinational conglomerate corporation headquarteredinMintao (Japan);
One of leadingmanufacturers of electronics, video,communications, video game consoles and informationtechnology products for the consumer and proffesionalmarkets;
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