Name: Balpreet Atkar

Title: O.G. (Original Gangster)

Mood Boards Examples of other texts/style models Analysis of magazine covers/film openings 25 word pitch Pitch feedback Mock ups Test shots Colour Palette Audience profile

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General: Overall, you have a sound idea of where you are heading but clearly a lot of work needed to get your 3 elements completed to a good standard. Cover: y y y y y y y y y y Colour palette needs some work as headline is too uniform with the title of the magazine and the wall paper effect. Wall paper writing is uneven and it is unclear what the second word is supposed to be. Photo obviously not your original but some attempt could have been made with the lighting on the face. Needs to be positioned over the banner not behind it. Too much white space on banner at top. Competition line at the top needs moving. Main coverline blends in with the wall paper effect. No pricing or date. Bar code chopped off. Bubble needs to be placed elsewhere and text is also uneven. Also consider a different colour for the circle as it doesn t work. Make your Masthead (logo) bolder it doesn t stand out enough. You have used different fonts, which is good but think about how you can make the wall paper effect work without it detracting away from the coverlines and masthead.

Contents: Again, no original photos so it is difficult to see this as a whole . Bizarre numbering of pages so that each article is approx. 8 pages long! This is your weakest element as no real attention paid to conventions. The way you have laid your text out doesn t look like a contents page. Experiment with the layout of your layers and the typography used. At the moment the text is very basic and not eye catching .remember you are trying to entice your audience to read on. y I like the use of images that you have converted to black and white but like stated previously ensure they are your own. 2010/2011 LC AS MEDIA y Consider the positioning of your images. y y y y

DPS: y y y y y y y I like your idea of using one page for text and one page for image of the artist. Not sure why the photo is not filling the whole page? Again, not original. Poor title of article, think about positioning of the text as well. Lots of errors in spelling and expression. Writing does not fill the page. Maybe use a quote somewhere either in white space or on image. Colour pallet is good, however doesn t match the rest of your magazine.

Practical Draft Level: 2c (if own photos)

2010/2011 LC AS MEDIA