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Industrial Product Classification

Industrial Product Classification

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Categories:Types, School Work
Published by: Ragesh Meethal Thodi on Feb 29, 2012
Copyright:Attribution Non-commercial

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05/13/2014

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PRESENTED BYVIPIN R
 
Industrial products represent those products that firms andinstitutions buy to produce other products, to resell, or torun day-to-day operations.For e.g. When we buy a computer for personal use it is aconsumer product. But when a business entity oreducational institution buys a computer for every day officeuse, it is considered as an organizational product.
Organizational or Industrial customers purchase productsand services to achieve organizational objectives.
The focus of buyers is mainly on functional attributes andbenefits related to intended use.
 
     
A
ccording to Webster Jr., organizational orindustrial goods can be classified into sevencategories based on their characteristics andintended use:-
R
A
W M
A
TERI
AL
S
C
A
PIT
AL
EQUIPMENT
A
CCESSORY EQUIPMENT
COMPONENT P
A
RTS
PROCESS M
A
TERI
AL
S
CONSUM
A
B
L
E SUPP
L
IES
A
ND
INDUSTRI
AL
SERVICES

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