Industrial products represent those products that firms andinstitutions buy to produce other products, to resell, or torun day-to-day operations.For e.g. When we buy a computer for personal use it is aconsumer product. But when a business entity oreducational institution buys a computer for every day officeuse, it is considered as an organizational product.
Organizational or Industrial customers purchase productsand services to achieve organizational objectives.
The focus of buyers is mainly on functional attributes andbenefits related to intended use.