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Published by Ashwani Pathak
4p in yahoo
4p in yahoo

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Published by: Ashwani Pathak on Feb 29, 2012
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 Yahoo & Google’s Mission Statements : DoThey Connect?
Yahoo has undergone a good amount of restructuring over the past years, in part due to internalroadblocks & financial reasons, and also because of the adoption of social media.With its integration of social offerings such as Flickr and Yahoo Answers into the lives of itsregistered userbase, Yahoo has become more of a social network of sorts, a social network basedupon the sharing of experience.To help reflect their change, and future direction, Jeff Weiner, the Executuive Vice President of theYahoo! Network Division, hasannouncedthat Yahoo has introduced a new company missionstatement:
To connect people to their passions, communities, and the world’s knowledge.
I thought it would be interesting to compare Yahoo’s mission statement with that of Google’s:
Yahoo! :
To connect people to their passions, communities, and the world’s knowledge.
Google :
To organize the world’s information and make it universally accessible and useful.
Sure, Yahoo’s new mission clearly differentiates its path from Google’s with Yahoo’s emphasis onthe user life experience and emotions, with the terms
connect, people, passions, communities
.However, I believe that such a difference is quite evident, as Google has taken a different approachof connecting its users to Google search as its core, rather than to each other, like a networkoperates; hence Google’s success in search.The main difference is the use of the two terms
.The Merriam-Webster dictionary defines the two terms as follows:
: a (1) : the fact or condition of knowing something with familiarity gained throughexperience or association (2) : acquaintance with or understanding of a science, art, or techniqueb (1) : the fact or condition of being aware of something (2) : the range of one’s information or understanding
: a (1) : knowledge obtained from investigation, study, or instruction (2) :INTELLIGENCE, NEWS (3) : FACTS, DATA b : the attribute inherent in and communicated byone of two or more alternative sequences or arrangements of something (as nucleotides in DNAor binary digits in a computer program) that produce specific effects c (1) : a signal or character (as in a communication system or computer) representing data (2) : something (as a message,experimental data, or a picture) which justifies change in a construct (as a plan or theory) that
represents physical or mental experience or another construct d : a quantitative measure of thecontent of information; specifically : a numerical quantity that measures the uncertainty in theoutcome of an experiment to be performedInteresting choice of words here and again, quite reflective of the difference between these twocompanies,
Yahoo! : Providing knowledge obtained via personal experience, association, awareness andunderstanding. (Answers, Del.icio.us, Flickr, Inclusion)
Google : Providing information obtained via investigation, study, data, measurement andnumerical quantities. (PageRank, Algortihm, Link Measurement, Profiling)Two very different and exciting directions from these two companies, makes you wonder who willwin in the end? Man or machine?
Written By:
 Yahoo's mission quest
It's not as memorable as 'Don't be evil,' but Yahoo's new mission statementshows it's ready to leverage its unique strengths, says Fortune's AdamLashinsky.
ByAdam Lashinsky, Fortune senior writer
February 2 2007: 7:17 AM EST
NEW YORK (Fortune) -- Mission statements are a funny thing. They seem terribly important to thecorporate pooh-bahs who craft them and then force their minions to memorize and swear to live by them.The rest of us rarely pay attention, no matter how often we're told about a given company's supposedcredo.And yet, now and again it's worth listening, either when a company changes its mission statement, or,worse, when one of the pooh-bahs can't necessarily articulate what the mission is.
Take the case of Yahoo(Charts), the Internet's most successful punching bag. The only way to think of  Yahoo as less than one of the great media companies of our day is in relation toGoogle(Charts), which is truly one of the great media companies of our day. Yahoo's strategy, execution and stock price have beenstuck for months, a victim of its poorly played competition with Google. Part of Yahoo's problem has beenthat for all its lucrative online advertising businesses, it botched search, the best online business of themall for several years running.In aninterview last summer with Yahoo CEO Terry Semel, I cited to him his arch-foe's disarmingly simple motto, "Don't be evil," and asked what Yahoo's motto is. After an uncomfortably long pause, Semelreplied: "I don't know that we have a motto. Well, the mission of the company is, Deliver great value to our consumers and, basically, value them."Wrong. As it happened, Yahoo did have a mission statement, even if Semel, chief executive for fiveyears, didn't know it: "Our mission is to be the most essential global Internet service for consumers andbusinesses." That was broad stuff, and not bad as far as mission statements go. That Google hadbecome far more essential for one of the most common Internet services consumers and business peopleseek - search - sort of derailed Yahoo's mission. Clearly it needed a new one.
Now Yahoo has one. The company invited journalists to its Sunnyvale headquarters Tuesday for apresentation by three executives from its Santa Monica, Calif.-based media group. That's the outfitformerly run by ex-television executive Lloyd Braun and now run by Jeff Weiner, who has expanded hisresponsibilities from being Yahoo's top search executive.At the beginning of his presentation, Scott Moore, Yahoo's head of news and information, flashed a slideof Yahoo's mission statement, which, it turns out, was quietly rolled out internally around the time thecompany restructured its management late last year.The new line is equally broad. But it might fit a bit better than the old one. "Yahoo's mission," it reads, "isto connect people to their passions, their communities, and the world's knowledge. To ensure this, Yahoooffers a broad and deep array of products and services to create unique and differentiated user experiences and consumer insights by leveraging connections, data, and user participation."As with seemingly everything else, Yahoo's mission statement will suffer in comparison to Google's,which is to "organize the world's information and make it universally accessible and useful." What's goodabout Yahoo's new message is that it clarifies the differences between Google and Yahoo. The geeks inMountain View may be organizing the world's information. The cool kids in Sunnyvale are connectingpeople to their passions. In other words, they're in the entertainment business, a time-tested and durableway of making money.The "deep array" of gizmos means Yahoo still tries basically anything that works online - as increasinglydoes Google as well. The line about leveraging connections, data and user participation, however, trulysays something about how Yahoo sees itself. Its e-mail program is still the most popular online, it isincreasingly willing to use its data as a come-on for advertisers, and by user participation, Yahoo isreferring to its Yahoo Answers, Flickr and other social-networking services that give the 10-plus-year-oldcompany some true hipness in a Web 2.0 world.

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