Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Standard view
Full view
of .
Look up keyword or section
Like this

Table Of Contents

Introduction: Overview of the Case
Overview of Case Frameworks
Marketing/Strategy Concepts Review – Overview
Marketing/Strategy Concepts Review – The 4 Ps
Marketing/Strategy Concepts Review – Contribution Analysis
Marketing/Strategy Concepts Review – Market Sizing And Segmentation
Operations Concepts Review
Profitability Framework
Helpful Hints
Practice Cases
Practice Case 1 (Retailer)
Practice Case 2 (Butcher Shop)
Practice Case 3 (Juice Producer)
Practice Case 4 (Chemical Manufacturer)
Practice Case 5 (VieTire)
Practice Case 6 (World View)
Practice Case 7 (Le Seine)
Practice Case 8 (Beer Brew)
Practice Case 9 (Wheeler Dealer)
Practice Case 10 (Travel Agency)
Practice Case 11 (Hospital)
Practice Case 12 (E-Grocery)
Practice Case 13 (Formula Producer)
Practice Case 14 (Pharmaceutical Company)
Practice Case 15 (Scotch Manufacturer)
Practice Case 16 (Regional Jet Corporation)
Practice Case 17 (British Times)
Practice Case 18 (Children Clothes E-Retailer)
Practice Case 19 (Consumer Products)
Practice Case 20 (The Video Store)
Practice Case 21 (The English Church)
Practice Case 22 (HBS as a Business)
Practice Case 23 (Fast Food Restaurant)
Practice Case 24 (Automobile Producer)
0 of .
Results for:
No results containing your search query
P. 1
Harvard Guide

Harvard Guide

|Views: 3|Likes:
Published by Critical Links

More info:

Published by: Critical Links on Feb 29, 2012
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less





You're Reading a Free Preview
Pages 4 to 22 are not shown in this preview.
You're Reading a Free Preview
Pages 26 to 77 are not shown in this preview.
You're Reading a Free Preview
Pages 81 to 114 are not shown in this preview.

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->