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Whoops, I didn’t mean for you to read this

Whoops, I didn’t mean for you to read this

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Published by Brian Solis
As the line between social media and privacy continues to erode, I often think about these words by Gabriel García Márquez, “Everyone has three lives: a public life, a private life, and a secret life.” Sometimes in social media, we intentionally or often, unintentionally, blur the lines between who we are (outward facing), who we are (introspectively), and who we want to be.
As the line between social media and privacy continues to erode, I often think about these words by Gabriel García Márquez, “Everyone has three lives: a public life, a private life, and a secret life.” Sometimes in social media, we intentionally or often, unintentionally, blur the lines between who we are (outward facing), who we are (introspectively), and who we want to be.

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Published by: Brian Solis on Feb 29, 2012
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02/29/2012

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By Brian Solis, industry-leading blogger at BrianSolis.comand principal of research firm Altimeter Group, Author of the highly acclaimed books on social businessThe End of Businessas Usual and 
As the line between social media and privacy continues to erode, I often think about thesewordsbyGabriel García Márquez, “Everyone has three lives: a public life, a private life, and a secret life.”Sometimes in social media, we intentionally or often, unintentionally, blur the lines between who weare (outward facing), who we are (introspectively), and who we want to be.A recent example of such a mistake is when former U.S. Representative Anthony Weiner accidentally published a direct message as a live Tweet. Suddenly, his public, private and secretlives were one and unfortunately (or fortunately) his once separated worlds were introduced to oneanother with devastating effect. With reference to Dr. Egon Spengler from Ghostbusters, we must becareful not to cross the streams.This happens every day. Whether we admit it or not, the truth is that just like in real life, our actionsand words that we share online affect how people see us. It’s the discrepancy in how others see usand how we see ourselves that begins to create the potential for confusion and conflict online thatultimately affects the value of our digital persona or brand. And, this is why Facebook’s more “open”Open Graph launched at the recent f8 event is something you and 800 million other people need tothink deeply about before the new Facebook Timeline is unveiled.
(cc) Brian Solis,www.briansolis.com- Twitter, @briansolis
 
Ignorance is Bliss Until It’s Not
Dave Winer publisheda post that is reverberating through the web and thehacker /developer  communities. His title says everything, “Facebook is scaring me.”Dave’s perspective is honest and it represents the type of thinking that will benefit most Facebookusers…“Every time they make a change, people get angry. I’ve never myself been angry because I havealways assumed everything I post to Facebook is public. That the act of putting something there, alink, picture, mini-essay, is itself a public act. This time, however, they’re doing something that I thinkis really scary, and virus-like. What clued me in was an article on ReadWriteWeb that says that just reading an article on their site may create an announcement on Facebook.”To be clear, what Facebook is introducing will profoundly change and improve the experience of social networking. Mark Zuckerberg refers to this as “frictionless sharing” which encourages “real-time serendipity.” But with social media comes greatresponsibilityand it is now up to each one of usto be incredibly aware of what we interact with online as it may trigger an automated update to your social graph. Let’s take a minute to review what exactly the new Facebook Open Graph will and willnot do.First, Facebook observed that asking people to manually Like, Share, or Comment on contentrequires an extra step that actually inhibits sharing and interaction. Rather than introduce changes tothe buttons, it will simply change the technical framework for apps within Facebook so that rather than requiring you to click to share, comment or express sentiment, the app automaticallybroadcasts a status update for you. For example, with the new Facebook and Spotify integration,simply listening to music automagically updates my News Feed (eventually my timeline). Dependingon how much interaction it triggers, that activity may also show up in your News Feed.At f8, the Washington Post introducedSocial Reader , an app that produces a custom “Front Page”based on what I read and what my friends are reading in the app. If I stay on a story for longer thansay 30 seconds, an update is sent to my stream alerting my social graph as to what currently has myattention.
(cc) Brian Solis,www.briansolis.com- Twitter, @briansolis
 
Apps will be based on action verbs to entice those who follow you to follow suit. Soon your timelinewill be rich with words including…ReadListened toWatchedLovedEnjoyedAte
 Andy Samberg on stage at f8 impersonating Mark Zuckerberg 
Learn and Teach
Before you panic, the skyisn’tfalling. The new Facebook isn’t monitoring and broadcasting your actions simply by loggingin. People will not leave Facebook en masse. At the heart of the matter,we are talking about a new class of intelligent apps based on the revamped Open Graph platformwhere developers can integrate sharing into your interaction. As you install each app, you MUSTexplicitly give it permission to update your Timeline. No app can update your Timeline without your unequivocal consent. The better apps will of course offer transparency in how exactly your Timelinewill be updated and why it is advantageous for you to do so.
(cc) Brian Solis,www.briansolis.com- Twitter, @briansolis

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