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Published by Pallavi Singh

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Published by: Pallavi Singh on Mar 01, 2012
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Sara Lee Foodservice
3500 Lacey RoadDowners Grove, IL 60515
FOR IMMEDIATE RELEASEAshley La Croix, Sara Lee Foodservice, +1.630.598.8732Jeremy Berrington, O’Malley Hansen Communications, +1.312.377.0630
Online optimization tool offers operators customized insights on products and profit potential tohelp feed their bottom lines
Downers Grove, Ill. (March 2, 2011) – Sara Lee Foodservice, a leading supplier of bakerysolutions, today announced the release of its proprietary Dessert
toolbox, aninteractive online platform that provides operators with custom solutions to help enhance theirdessert offerings for increased sales and patron satisfaction.“Operators are looking to industry leaders like Sara Lee Foodservice for insights into consumerbehavior,” said Jason Katzman, general manager, Sara Lee Foodservice bakery unit. “As thecategory leader in desserts, we were in a great position to develop an effective tool to helpoperators boost dessert performance by increasing sales, profits and traffic.”The development of 
was a cross-functional effort across the areas of sales, marketingand consumer and operator insights. Through extensive research, focus groups and data analysis– including proprietary research studies developed with foodservice operators, full-servicerestaurant waitstaff and consumers – the team identified several areas of opportunity foroperators to enhance dessert performance, including product assortment, dessert presentation andlimited time offerings (LTOs).-more-
Release DateContact
Sara Lee Foodservice Introduces Dessert Menuvision to Help Operators Increase Dessert- Driven Profits - Page 2
One key component of the
toolbox is the Dessert Menu Optimizer, an online guideto help operators determine the right dessert assortment for their restaurants. Developed incollaboration with trusted industry partner Datassential, the Dessert Menu Optimizer usesinformation provided by operators, such as their restaurant’s dessert sales and menu composition,to calculate a menu’s “Appeal Level” – a ranking determined by the percentage of patrons likelyto find a dessert they will love on the menu. The metrics for Appeal Level ratings are based on asurvey of more than 2,000 consumers nationwide. After calculating a dessert menu’s AppealLevel, the Dessert Menu Optimizer will then suggest options to raise the menu’s score byshifting the mix of dessert offerings.“Something as easy as adding a cheesecake or key lime pie can greatly enhance a menu’s AppealLevel and, ultimately, the restaurant’s profits,” said Katzman. “The Dessert Menu Optimizeruses a wealth of data to provide simple solutions for operators to ensure they are getting the mostout of their dessert menus.”
offers several other tools such as the Dessert Menu Layout/Design Guide whichoutlines the principles of page layout, descriptive language and lighting for dessert photos aswell as the LTO Profit Guide, which helps operators update their menus with a rotation of seasonal favorites throughout the year to drive additional sales.Other
features include:
Smaller Portions Guide
Waitstaff Training Guide
Dessert Merchandising Guide
Dessert Promotion Calendar Guide
Dessert Customizing Guide-more-

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