Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
14Activity
P. 1
Beth McCabe - Facebook Timeline for Brands

Beth McCabe - Facebook Timeline for Brands

Ratings: (0)|Views: 4,349 |Likes:
Beth McCabe, VP/Director, Social Marketing & Technology, at Digitas, explores how Facebook Timeline for Brands will affect marketers.
Beth McCabe, VP/Director, Social Marketing & Technology, at Digitas, explores how Facebook Timeline for Brands will affect marketers.

More info:

Published by: DigitasLBiPerspectives on Mar 01, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

08/09/2012

pdf

text

original

 
Imbr}hr{ 2>82 
Ihjmbaaf Pkdmckom iar Brho`z
 
Ao Um`omz`h{# Imbr}hr{ 2;# Ihjmbaaf dh`m zmymrhc hooa}ojmdmopz hp kpz iDJ jaoimrmojm iardhrfmpmrz ko Omu [arf/ Zmymrhc ai plm paacz brho`z lhym hyhkchbcm pa plmd hrm }o`mreakoe bke jlhoemz/Plmzm jlhoemz pa}jlm` bapl ~hk` paacz ho` arehokj aomz# ho` md~lhzkwm` plm eraukoe ckof bmpummo plmpua/ Lmrm kz ulhp uhz hooa}ojm`7$
Pkdmckom iar Brho`z
7 Pkdmckom iar brho`z imhp}rmz bac` kdhemr{# chremr zparkmz ho` plm hbkckp{ pa`kym `mm~ kopa h brho`
ʳ
z lkzpar{/ Brho`z ukcc lhym :> `h{z pa –j}rhpm— plmkr Pkdmckomz bmiarmIhjmbaaf dhfmz plmd h}padhpkjhcc{ ykzkbcm/ Brho`z jho jlaazm pa ick~ plm zukpjl bmiarm plmo ho`zmymrhc bmph ~hrpomrz kojc}`koe Hdmrkjho M|~rmzz# Uhcdhrp ho` Iar` lhym hcrmh`{ `aom za/ Plkzomu `kz~ch{ kz j}rrmopc{ hyhkchbcm pa hcc brho`z# hcpla}el brho`z ukcc lhym h daopl pa emp rmh`{bmiarm mymr{aom kz zukpjlm` aymr ao Dhrjl :># 2>82/ Brho`z ukcc bm hbcm pa ~rmykmu plm omu caafho` immc bmiarm eakoe ckym/$
Ja}~aoz
7 Brho`z ukcc zaao bm hbcm pa jrmhpm ja}~aoz `krmjpc{ ko Ihjmbaaf/ Plmzm ja}~aoz jhobm ~azpm` pa plm brho`
ʳ
z Pkdmckom ulmrm }zmrz jho zlhrm plmd ukpl irkmo`z ar ao plmkr auoPkdmckomz# hccaukoe iar ermhp arehokj rmhjl/ Brho`z jho hcza jlaazm pa ~radapm ja}~aoz paz~aozarm` zparkmz ao plm Ihjmbaaf ladm ~hem/$
Omu ^rmdk}d H` ^ra`}jpz
7 H o}dbmr ai ^rmdk}d H` ^ra`}jpz umrm hcza kopra`}jm` kojc}`koe7
a
Z~aozarm` zparkmz ko plm omuz imm`
a
Z~aozarm` zparkmz ko plm Dabkcm omuz imm`
a
Z~aozarm` zparkmz ao plm ,omu+ Caea}p zjrmmoBmcau um `kym `mm~mr kopa plmzm omu `mymca~dmopz ho` `kzj}zz plm mhrc{ dhrfmpmr kd~ckjhpkaoz/
PKDMCKOM IAR BRHO@Z
Irad kpz ikrzp hooa}ojmdmop hp i<# Ihjmbaaf lhz hzfm` }z pa plkof ai a}r ~mrzaohc Pkdmckomz hz ykz}hczjrh~baafz ai a}r ckymz/ Brho`z# laumymr# zla}c` ykmu plmd hz Dkzzkao Jaoprac/ Ulmrm plm ac` Uhcc uhzh cae ai rmjmop ~azpz# Pkdmckom ~rayk`mz h darm kopmrhjpkym ykmu oap g}zp ai ulhp
ʳ
z lh~~mom` ko plm chzp imu`h{z ar ummfz# b}p plra}ela}p plm mopkrm lkzpar{ ai plm brho`/
Jaymr Hrmh
Pkdmckom lhz jad~cmpmc{ rmyhd~m` plm caaf ai plm brho` ~hem# kopra`}jkoe ho mopkrmc{ omu caaf ho` immc ‚zkdkchr pa ]zmr Pkdmckomz/ Plm pa~ ai plm ~hem kz h –Jaymr Hrmh/— Plkz Jaymr Hrmh kz `mzkeom` pa bm hbcmpa lho`cm mymr{plkoe h bhzkj umbzkpm jho/ Plmrm
ʳ
z z~hjm iar h caea# h chrem ykz}hc pa lkelckelp j}rrmopjhd~hkeoz ar ~ra`}jpz# ho mcmyhpar ~kpjl
ʳ
z uarpl ai `mzjrk~pkao ho` ho hrmh ukpl ohykehpkao kopa rkjlh~~ckjhpkaoz/Ao plm ymr{ pa~ ai plm ~hem# plm brho` jho zlau h <=8|:8=~| chrem jaymr kdhem kopa ulkjl h 82=~|zx}hrm brho` kjao ukcc bm kozmp/ Ihjmbaaf lhz hzfm` }z pa plkof hba}p plkz jaymr kdhem hz h ykz}hc zphp}z}~`hpm/ Kp zla}c` bm `{ohdkj ho` rmcmyhop# ho` jho bm jlhoem` mymr{ imu `h{z# ummfz ar laumymr aipmokz h~~ra~rkhpm iar plm brho` pa dhpjl plm j}rrmop jaoymrzhpkao/Plm omu jaymr ~lapa zla}c` bm jad~mcckoe ho` ykz}hcc{ zpkd}chpkoe/ Plmrm hrm# laumymr# h imu plkoez plhphrm oap hccaum` ko plkz z~hjm/
@KEKPHZ ^MRZ^MJPKYM
 
Imbr}hr{ 2>82 
Jaymr kdhemz
ZLA]C@ OAP 
kojc}`m7$ Jhccz pa hjpkao –Jckjf Ckfm(—$ Hrrauz z}jl hz hrrauz ~akopkoe pa aplmr ~hrpz ai plm ~hem$ Aiimrz ar `kzja}opz$ @hpmzG}zp bmcau plkz# plmrm
ʳ
z h bc}rb –Hba}p— plm brho`# ulkjl ckofz kopa ho –Hba}p— ~hem ukpl i}rplmr brho`koiardhpkao/ Plkz Hba}p bc}rb zla}c` bm h pua zmopmojm mcmyhpar ~kpjl plhp ekymz h x}kjf aymrykmu ai plmbrho`/ Plkz zla}c` bm bhzkj koiardhpkao h j}zpadmr omm`z/Pa plm rkelp ai plhp# ohykehpkao kjaoz iar phbz ho` h~~z hrm zlauo/ Ia}r ai plmzm ukcc bm imhp}rm` b{`mih}cp# ukpl }~ pa mkelp darm hyhkchbcm b{ `ra~`auo/ Plmzm 888|50~| kjaoz phfm plm ~chjm ai plm cmipohykehpkao ao plm ac` brho` ~hemz/ Ulkcm plm{ jho bm h brho`
ʳ
z j}zpad phbz ho` h~~z# brho`z jho hcza ho}dbmr ai ohpkym Ihjmbaaf h~~z7 koiardhpkao hba}p –Ckfmz#— yk`maz# ~lapa ehccmrkmz ho` mymo h dh~~cappkoe plhp brho`
ʳ
z brkjf ) darphr cajhpkaoz/
Jaymr ~lapa^raikcm ~kjp}rm Phb!h~~ ohykehpkao^koom` ~azp
 
Imbr}hr{ 2>82 
Rmcmyhop hzzmp zkwmz7$ Jaymr kdhem7 <=8|:8=~|
a
Fmm~ ko dko` plhp ki h }zmr lhz h ymr{ zdhcc brauzmr# plkz kdhem ukcc zjracc }~ za darmjaopmop kz hbaym plm iac`/$ ^raikcm ~kjp}rm7 82=|82=~|
a
Plm brho`
ʳ
z caea7 Ho kjaokj kdhem plhp rm~rmzmopz plm brho` k`mopkp{ hjrazz plm zkpm,omuzimm`# zmhrjl# arehokj ~radapkao+/
a
Zkpz 2:~| irad plm cmip zk`m ai plm jaymr ~lapaz# 2:;~| irad plm pa~/
a
Oapm plhp plkz zla}c` bm h ~lapa plhp zjhcmz umcc irad 8<>|8<>~| pa :2|:2~| iar }zm hcchra}o` Ihjmbaaf/$ Phb ohykehpkao7 888|50~|Plm Pkdmckom kpzmci ukcc lhym h cmip ho` rkelp jac}do# kopa ulkjl zparkmz ukcc bm ~azpm`# hcpmrohpkoe hjrazzmkplmr zk`m pa ikcc plm z~hjm/ Hp plm pa~ ai plm ~hem# plm rkelp jac}do kz }zm` iar koiardhpkao jaopm|p}hc paplm }zmr7 h Ihjm~kcm ai plmkr irkmo`z ula –Ckfm— plm brho`# –Ckfmz— ai plm brho` kpzmci ho` h rmjmop ~azp b{aom ai plmkr irkmo`z hba}p plm brho`/ Oapm plhp plkz irkmo` ~azp kz oap zadmplkoe plhp plhp irkmo` lhz ~azpm`ao plm brho`
ʳ
z Pkdmckom# ~mr zm/ Kp
ʳ
z h ~kmjm ai jaopmop ~}ccm` irad hcc irkmo`$emomrhpm` ~azpz ‚ ulkjl dh{jadm irad plmkr Pkdmckomz ar Uhccz/ ^rkyhj{ zmppkoez ukcc bm rmz~mjpm` lmrm# za }zmrz ukcc oap zmm irkmo`$emomrhpm` jaopmop plhp plm{ ua}c`o
ʳ
p bm hbcm pa zmm b{ caafkoe `krmjpc{ hp plm irkmo`
ʳ
z Pkdmckom/ Oapm plhpplkz imhp}rm jho bm p}rom` aii ko plm ~hem zmppkoez ,zmm –^hem Zmppkoez— zmjpkao+/
Zparkmz
D}jl ckfm ]zmr Pkdmckomz# omu zpar{ ch{a}pz ukcc imhp}rm chremr ~lapaz# yk`maz ho` ckofz/ Imhp}rm` ~azpzjho phfm }~ plm i}cc uk`pl ai plm Pkdmckom hp {a}r `kzjrmpkao/ Hcb}d zparkmz ukcc imhp}rm aom dhko kdhem ho`h zprk~ ai ~lapaz }o`mromhpl ‚ }zmi}c iar ~azpkoe kdhemz ai mymopz# iar m|hd~cm/
Irkmo` Zpar{

Activity (14)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads
Jill Hauver Celeste added this note
Wonderful and comprehensive! Thanks for writing this!

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->