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  • Marketing Budget Checklist 2012

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    iPOTT
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    A successful marketing budget has two parts, a fixed budget and variable. You can also define the ratio of fixed : variable. Below is a simple checklist for marketing budget.

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    A successful marketing budget has two parts, a fixed budget and variable. You can also define the ratio of fixed : variable. Below is a simple checklist for marketing budget.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    325 views1 page

    Marketing Budget Checklist 2012

    Uploaded by

    iPOTT
    A successful marketing budget has two parts, a fixed budget and variable. You can also define the ratio of fixed : variable. Below is a simple checklist for marketing budget.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    1 Name of company 2 Product name

    Marketing Budget for the year 2012-13


    item
    1 1.1 Website* 1.2 Company presentation 1.3 Product presentation 1.4 Product demo 1.5 e-brochure 2 2.1 Product comparison 2.2 Competitive analysis 2.3 Secondary market research** 2.4 Target market scoping 3 3.1 e-mail campaigns 3.2 Banner ads 3.3 PR 3.4 Magazine ads 3.5 Traditional campaigns 3.6 Campaign management Innovative campaigns 3.7 expenses 4 4.1 Hiring manpower expenses 4.2 Training 4.3 Pitching collaterals 4.4 Remuneration 4.5 travelling & other recourses 4.6 CRM to track and monitor 5 5.1 marketing administration 5.2 subscriptions 5.3 entertainment

    kind of expense
    Fixed Fixed Fixed Fixed Fixed Fixed Fixed Fixed Fixed variable variable variable variable variable variable variable Fixed Fixed Fixed Fixed variable Fixed variable variable variable

    periodicit Executio Rates y n


    one one one one one one one one one time time time time time time time time time

    Annual expenses

    Collaterals

    Market research

    Campaigns ***

    quarterly monthly half yearly half yearly half yearly half yearly half yearly one time one time one time monthly monthly one time monthly monthly monthly

    Resources

    Other expenses

    Total expenses
    * Ignore if already exists ** We have not considered primaryof campaigns and promotional activities which we will There are more than 100 kinds market research *** list separately

    iPOTT.com

    Marketing-budget-checklist-2012

    March 2012 vn.1.0

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