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immersiuvworldsminibook

immersiuvworldsminibook

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Published by Scott Lukas
A preview of the forthcoming Immersive Worlds Handbook (Focal Press, 2012).
A preview of the forthcoming Immersive Worlds Handbook (Focal Press, 2012).

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Published by: Scott Lukas on Mar 01, 2012
Copyright:Attribution Non-commercial

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05/26/2013

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I
MMERSIVE
W
ORLDS
 
An immersive world is a place in which anyone can getwrapped up. Whatever your background in life, andwhatever your political or religious views, and whateveryou enjoy doing in your spare time, the immersiveworld will take you in such that you won’t want toleave. This book is about the variety of immersiveworlds that have existed and the ones that can bedesigned, and it details how design can be applied to themany spaces that are typically a part of an immersiveworld—theme parks, restaurants, cruise ships, hotels,interpretive environments, cultural museums, casinos,mixed-use spaces, shopping malls, resorts, lifestylestores, and other spaces.
A preview of ideas from
The Immersive World Handbook
(August 2012, Focal Press)
 
E
TYMOLOGY
 
OF
I
MMERSIVE
W
ORLD
 immersion
Mid-Fifteenth Century, from Lower Latin and Latin,meaning, “plunging or dipping into.” Later, in the 1640s,meaning “absorption in some interest or situation.”
 world
Circa 1200, meaning “the known world” and “thephysical world in the broadest sense, the universe.” InGothic meaning, the “seed of man,” and in Old Norse,meaning “the middle enclosure” or “where humansdwell.”
A preview of ideas from
The Immersive World Handbook
(August 2012, Focal Press)
 h  o t  o C ei   t  :   © l   ex e y  um y  a n t  s  e v  |  D e a m s  t i  m e . c  om 
 
T
HE
I
MMERSIVE
W
ORLD
 
When we combine the ideas of immersion (“absorptionin some interest or situation”) with world (“the knownworld…in the broadest sense”) we get a place knownas an “immersive world.” You might be wondering…Isn’t every world, in some sense, an immersive world?Yes, it’s true that wherever we go—whether on avacation to a tropical island, on a mundane trip to thegrocery store, or on a commute on the freeway to ourplace of work—we are being immersed in the people,situations, smells, sights, and other senses of that world.The immersive world has a more specific meaningthough. When we talk about the immersive world wemean a place where people want to be. This is a place,whether a restaurant, theme park, or café, wherepeople enjoy what they are doing. They becomeimmersed in two senses. First, there is something aboutthe place—its evocative quality—that creates a set of complex feelings in the person there and this results inthe delight and willingness to stay in that place. Second,the person, him or herself, gets wrapped up in being inthat place and, in his or her mind, creates associationsand feelings that result in more pleasure. As you’ll soonsee, immersion in a world is a two-way street.
A preview of ideas from
The Immersive World Handbook
(August 2012, Focal Press)

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