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International marketing or global marketing refers to marketing carried out by companies overseas or across national borderlines. It refers to the firm-level marketing practices across the border including market identification and targeting, entry mode selection, marketing mix, and strategic decisions to compete in international markets.

In simple words international marketing is the application of marketing principles to across national boundaries. It is commonly called as Global Marketing Strategy .This controversial approach largely ignores differences between nations.

Indias vast pool of talents in disciplines such as engineering and information technology attracts many developed countries to outsource their manufacturing and IT services. India is fast becoming one of the most important development centres for software, IT outsourcing, R&D, biotechnology, customer contact, design, and other knowledge-based products and services.

one of the most attractive emerging markets for products/services from other countries. many multinational companies are keen to take advantage of the talented pool of labour and vast market opportunities in India. global adoption of emerging technologies to developing innovative products and services tailored to rural markets, Indian companies are having a growing influence on international business.

One of the fastest growing economies in the world. The business friendly government and fairly stable political environment of India. Talented pool of labour and vast market opportunities in India. Indian economy is closely tied to western economies; this can be seen from the recent acquisitions of overseas companies by some of the major Indian companies