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FI Template RP

FI Template RP

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Published by Founder Institute

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Published by: Founder Institute on Mar 01, 2012
Copyright:Attribution Non-commercial

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05/13/2014

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Naming & Branding
The Founder InstituteRob Principe
 
C
ompany History
Rob Principe Founder &
CEO
of Scratch Music GroupNoticed that DJs were todays rock stars but there was no on-ramp to the art form and thebarrier to entry was unusually high.Goal was to consolidate the fragmented but powerful DJ industry.I approached Jam Master Jay, the world famous DJ from Run DM
C
to partner on this venture.
As a result, I created Scratch Music Group in 2002 (yes, back in 2002).
 
About Scratch Music Group
World¶s first and leading DJand music production school.Nation¶s largest corporate DJsolutions and booking provider.Best of breed, nationalwedding DJ service.
SMG is the leading brand in the DJ space and parent company of threesynergistic business units.

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