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Table Of Contents

3.1.2.1.Concurenta la nivel national
3.1.2.2. Ofertele concurente la nivelul pietei Germaniei
3.1.2.3.Concurenta de produs
3.1.3.1 Analiza PEST pentru Romania
3.1.3.2 Analiza PEST pentru Germania
3.2 Auditul de marketing intern
4.1. Analiza SWOT a produsului “Turism balnear in Romania”
4.2. Analiza SWOT pentru destinatie turistica Covasna
4.3. Analiza SWOT pentru agentia de turism Smart Tours
5. Ipoteze
6. Obiective de marketing
7. Strategii de marketing
8. Bugetul
9. Program de Marketing
11. Controlul
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54770063-Turismul-Balnear-Covasna

54770063-Turismul-Balnear-Covasna

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Published by Alina Iurascu

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Published by: Alina Iurascu on Mar 01, 2012
Copyright:Attribution Non-commercial

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05/09/2012

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