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Lady Gaga Mistress Convergence Collaboration MM36 Apr 11

Lady Gaga Mistress Convergence Collaboration MM36 Apr 11

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Published by Julie Thrasher
Lady Gaga Mistress Convergence Collaboration MM36 Apr 11
Lady Gaga Mistress Convergence Collaboration MM36 Apr 11

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Published by: Julie Thrasher on Mar 01, 2012
Copyright:Attribution Non-commercial

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03/18/2013

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Convergence
Convergence
means essentially
thetechnology-driven unification of differentmedia channels
.
Unifying a message
across broadcast TV,broadcast radio, newspapers, books, video andfilm, recorded music etc. can be immenselypowerful. These
platforms
can come together innew ways to promote a single message or brand,driven by digital communication and technology.Digital media can carry any type of content.Video can be distributed on a mobile phonenetwork or music over the internet. This notonly means that different types of media areconverging, but also that media and telecomsare converging. In other words, a single
MISTRESS OF CONVERGENCE
If you are a 21st-century MediaStudies student you need to knoweverything there is to know aboutconvergence, the hot buzzword thatis at the heart of all Media Studiesspecifications. And who better touse as a case study than Lady Gaga,the poster girl for New Media?Sean Richardson shows you how tomaster the concept of which she isthe mistress.
Synergy:
In media economics,
synergy
is the promotion and sale of a product (andall its versions) throughout the varioussubsidiaries of a media conglomerate e.g.films, soundtracks or video games. Walt Disneypioneered synergistic marketing techniquesin the 1930s by granting dozens of firms theright to use his Mickey Mouse character inproducts and ads, and continued to marketDisney media through licensing arrangements. These products can help advertise the filmitself and thus help to increase the film’s sales.For example, the
Spider-man
films had toysof webshooters and figures of the charactersmade, as well as posters and games (http://en.wikipedia.org/wiki/Synergy)
english and media centre | April 2011 |
MediaMagazine
59MM
 
60
 
MediaMagazine
| April 2011 |english and media centre
MM

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