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The Seven Deadly Advertising Mistakes and How to Fix Them

The Seven Deadly Advertising Mistakes and How to Fix Them

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Published by Metsg0
Each week, companies and small businesses waste millions of dollars on advertising campaigns that don't get results.

In this white paper, Phil Bernstein details the most common mistakes that businesses make -- and offers proven techniques to turn your marketing budget from an expense into a profit center.
Each week, companies and small businesses waste millions of dollars on advertising campaigns that don't get results.

In this white paper, Phil Bernstein details the most common mistakes that businesses make -- and offers proven techniques to turn your marketing budget from an expense into a profit center.

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Published by: Metsg0 on Nov 24, 2008
Copyright:Attribution Non-commercial

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07/01/2010

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The Seven Deadly Advertising MistakesAnd How to Fix Them
Correct These Mistakes and Watch Your Results SoarBy Phil Bernstein
© 2007 Phil Bernstein4949 SW MacadamPortland, OR 97239503-323-6553
 
The Seven Deadly Advertising MistakesAnd How to Fix Them
© 2007 Phil Bernstein. All Rights Reserved.
What Customers Say About Phil Bernstein
"For the past six years, Phil Bernstein has consistently come upwith fresh angles and designed strong, attention-getting campaigns for my dealerships. His commercials are creative, well-written, and action- oriented. And most important, they sell cars.” 
 
Joe Khorasani, PresidentPremier Auto GroupPortland, OR
"
 Professional landscapers depend on Shindaiwa outdoor powerequipment to hold up for years under heavy use. I asked Phil Bernstein to help raise awareness within the burgeoning "pro-sumer" market -- consumers who will spend the money on professional-quality equipment. Problem was, many pro-sumers didn't recognize the Shindaiwa name. Phil developed an extremely memorable radio campaign called "170 Engineers". The commercial was originally intended just for the Portland  market, but we liked it so much that we licensed it for nationwide and international use. If you need help figuring out the best way to tell your story, Phil Bernstein is your guy."
 
Mike NicholsVP, Business DevelopmentShindaiwa, Inc., Tualatin, OR
 
"VanderVeer Center specializes on non-surgical anti-aging medicine such as Botox, lipodissolve, Restylane and laser hair removal. It's a very competitive business, and I'm always looking for ways to attract new clients. I  can depend on Phil Bernstein to provide strong marketing advice and  creative ideas. From powerful advertising copy to promotions that bring inqualified leads, Phil knows how to help me tell a story that generates results."
 
Dr. Elizabeth VanderVeerOwner and Medical DirectorVanderVeer Center, Portland, OR
 
 
The Seven Deadly Advertising MistakesAnd How to Fix Them
© 2007 Phil Bernstein. All Rights Reserved.
The Problem
“I know half my advertising dollars are wasted. I just don’t know which half.” 
– John Wanamaker, 1886Every day, thousands of local businesses like yours advertise in aneffort to generate new customers. They buy print ads in the newspaper.They run commercials on radio or TV. They rent a mailing list and senddirect mail pieces to thousands of homes.Every month, businesses like yours spend millions of dollars onthese efforts. And many are wasting their money. You may be one of them.
What You’ll Get From This Paper
The only reason to buy advertising is to tell your story, find morecustomers, and make more sales. And yet, an alarmingly highpercentage of marketing fails to accomplish this.There are seven common mistakes that companies make whenthey advertise. If you’re making any of them – and many businessesmake more than one – the odds of success plummet, and yourmarketing dollars are wasted.On the following pages, I’ll list all seven mistakes. Some of themmay surprise you – many of them are so common that you probablyassumed that they were good ideas. So I’ll explain in detail why they’remistakes. Then I’ll tell you how to correct them.Correct these mistakes, and your advertising could become 30 to60 percent more effective – in many cases, without spending any moremoney!

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