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2012 Canada Digital Future in Focus (1)

2012 Canada Digital Future in Focus (1)

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Published by Steve Ladurantaye

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Published by: Steve Ladurantaye on Mar 01, 2012
Copyright:Attribution Non-commercial


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Key Insights from 2011 and What They Mean for the Coming Year
 © comScore, Inc. Proprietary.
Introduction to 2012 Canada Digital Future in Focus
Technological innovations in digital device hardware and software have enabled a rapid
increase in consumers‟ digital consumption habits, marking an exciting time for the digital
media industry and depicting an even more influential year ahead. Successful navigationof this fast-evolving landscape requires a thorough review of the current environment, andmore importantly, the underlying trends that are shaping the future of digital.comScore presents the 2012 Canada Digital Future in Focus, its annual report on theprevailing trends in general web usage and demographics, social media, online video,digital advertising, mobile and search that are defining the current Canadian marketplaceand insights into what these trends mean for the year ahead.For further information, please contact:Kevin DuongcomScore, Inc.kduong@comscore.com +1 416.646.9981
 © comScore, Inc. Proprietary.
Executive Summary Overview of Canadians Online The Category Perspective Social Networking 14 comScore/PMB Fused Database 20 Online Video 29 Digital Advertising 34 Mobile 38 comScore Canada Custom Reporting 43 Conclusion: Putting the Future in Focus 2012 46 About comScore 50 
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