Integration of Corporate communication

Integration with Marketing Integration with Finance

Integration with Marketing

Integration of Corporate communication is necessary with marketing communication to support brand Communication through various routes, such as Consumer public relations, Media endorsement, Sponsorships, and Events.

 Public relations is an inherent part of integrates marketing communication that helps to achieve the desired goal in brand management. Media Endorsements are Commonplace in promoting brands. Brand Promotion events are deemed to be successful only when they are able to draw Potential customer.

Corporate Social Responsibility (CSR)

Mallen Baker refers to CSR as a way companies manage the business process to produce an overall positive impact on society. CSR can be seen as a dynamic interaction between organizations and their environment, with direct linkages to sustainability issues.

Some facts and figures.

Tata Group gives 5.5% of net profits to health, education, Vocational training etc.. ITC gives their 2% of net profits to agriculture related development. HUL gives 2% of net profits to Women empowerment and Water management. Mahindra & Mahindra gives 1% net profit for Rural education . And there are many big leaders who contributes some Percent of their net profit for CSR.