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Table Of Contents

1.1 Business Setting
1.2 Scope of Discussion
1.3 Contribution
2.1 Descriptive research
2.2.1 Single channel type systems under manufacturer control
2.2.2 Single channel type systems with independent intermediaries
2.2.3 Multiple channel type systems under manufacturer control
3.1 Manufacturer-owned channel is direct sales
3.2 Manufacturer-owned channel contains physical stores
3.3 Discussion
4.1.1 Pricing
4.1.2 Non-financial aspects of the purchase
4.1.3 Non-price product attributes
4.1.4 Product assortment
4.1.5 Operational costs
4.1.6 Demand uncertainty
4.1.7 Alternative types of competition between channels
4.1.8 Alternative types of multi-channel strategies
4.2.1 Company objectives
4.2.2 Channel power structure
4.3 Concluding remarks
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Published by Victor Adama

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Published by: Victor Adama on Mar 02, 2012
Copyright:Attribution Non-commercial

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03/02/2012

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